NEW YORK--(BUSINESS WIRE)--News-Press & Gazette Broadcasting (NPG) television stations in Columbia-Jefferson City, Mo., and Santa Barbara, Calif., have begun using Critical Media’s Syndicaster platform to add just-aired news video to the outlets’ popular digital properties.
The agreement also includes renewal of Syndicaster at NPG’s six additional TV stations in Arizona, California, Colorado, Missouri, Oregon and Texas.
“NPG provides timely and reliable news coverage in its communities and we are gratified that Syndicaster plays an integral part in the workflow that makes this important video content available to NPG’s audience online and on mobile devices,” said Ion Puspurica, EVP and GM of the Media Services Group for Critical Media.
NPG’s two most recent TV acquisitions are KMIZ, channel 17 in Columbia-Jefferson City and KEYT, channel 3 in Santa Barbara, both ABC affiliates.
“We value Syndicaster as an vital tool for our digital team to quickly edit, title, tag and publish news stories moments after airtime, providing a broader audience and longer shelf life for our highly regarded news coverage,” said Mike Stutz, director of news for NPG Broadcasting.
About Critical Media:
Critical Media offers three software-as-a-service products that enable the monitoring, identification, creation, distribution and monetization of broadcast assets via the web in real-time. These products, Critical Mention™, Syndicaster™ and ClipSyndicate™ together make up the world’s largest video ecosystem. Nine of Interbrand's Top Ten Brands rely on Critical Mention™ for instant delivery of news coverage to mobile, tablet and web devices in real-time. Critical Mention's cloud-based software is used by marketing, advertising and public relations professionals inside corporations, PR and digital agencies, not-for-profit organizations and government. Syndicaster™, winner of the Digiday Award for Top Publishing Technology Innovation, is used by news-producing television affiliates and newspapers for real-time HD capture and creation of video clips, making content fully keyword-searchable within moments of airtime without disturbing existing workflows. ClipSyndicate™ is the leading video syndication platform that enables broadcasters and other video content producers to realize new revenue streams and extend their brand beyond their traditional market to the Internet.
About NPG Broadcasting
Practicing electronic journalism at its finest, NPG Broadcasting stations serve diverse communities in states including Arizona, California, Colorado, Oregon, Idaho, and Texas,. We are the No. 1 station in most of our communities. Our on-air success also includes radio stations, which are well-known for reaching the Hispanic market. NPG Broadcasting is a wholly owned unit of the News Press & Gazette Co., based in St. Joseph, Mo., and owned by the Bradley family since 1845.