FiveStars Raises $13.9 Million From Lightspeed Venture Partners and DCM

Market-Leading Loyalty Service Has Tracked More Than 3.5 Million Items Purchased by Repeat Customers at Local Merchants

FiveStars celebrates 3.5 million purchases at local merchants. (Graphic: Business Wire)

MOUNTAIN VIEW, Calif.--()--FiveStars announced today that it has received $13.9 million in Series A funding from Lightspeed Venture Partners and DCM to support the company’s product development and growth into new markets. The company also announced that it has tracked more than 3.5 million items purchased by repeat customers at local merchants, making it the leader in the $60 billion retail loyalty market. FiveStars is the first loyalty solution on the market to integrate directly into over 90 percent of existing point of sale (POS) systems, making it easy and affordable for merchants to connect with customers based on their in-store, online and social behavior.

“Every consumer knows a few local gems -- the places where we love to eat, drink, and shop. With FiveStars, you earn rewards by frequenting the places you love,” said Victor Ho, CEO and Co-founder of FiveStars. “Meanwhile, every merchant knows that the best marketing tool is word-of-mouth and repeat business from loyal customers. FiveStars enables merchants to amp up these age-old techniques in a world that's increasingly networked, social and mobile.”

FiveStars offers consumers a single card that they can use to earn rewards for everything from yogurt to yoga, without the hassle of carrying different cards for different stores. For merchants, FiveStars is an inexpensive and easy-to-use solution that integrates with over 90 percent of point of sale systems.

FiveStars cards are accepted at local merchants and retailers around the country, including SUBWAY, Round Table Pizza, Metro PCS, and Baja Fresh locations.

"I've tried several different customer loyalty programs and nothing comes close to FiveStars. 2,200 customers sign up for the program within the first three months," said Nichole Garcia, a franchisee of Tutti Frutti, the specialty frozen yogurt chain with 584 locations worldwide. "On average, those customers are visiting 15% more often and are purchasing 1,100 cups of frozen yogurt every week! Best of all, we've been able to do all of this without offering deep discounts; it's real profit I can count on month after month."

“Five Stars’ point of sale integration allows retailers to deploy loyalty solutions in a frictionless way and offer the most personalized marketing programs,” said Peter Nieh, Managing Director at Lightspeed Venture Partners. “We believe that FiveStars has the team and technology to disrupt this market and look forward to working with them as they grow.”

Through integration into the POS, retailers also receive real-time tracking and analytics on customer spending habits, to help them customize promotions and rewards. FiveStars requires no extra equipment, such as iPads or smartphones, and includes fraud prevention tools as well as integration with email, text and social networks like Facebook.

“Studies have consistently shown that it is far more expensive to acquire a new customer than it is to deepen the bond with an existing one. It is imperative for merchants to identify, engage, and reward their most valuable customers,” said Jason Krikorian, General Partner at DCM. “By connecting customer loyalty to the cash register, FiveStars can truly help retailers deliver better customer service, increase customer loyalty, and ultimately drive increased sales and profits.”

FiveStars cards are currently available at leading retailers and local merchants across the country. FiveStars was founded in 2010 by Victor Ho and Matt Doka, both of whom advised Fortune 500 executives on loyalty while working at McKinsey & Company. FiveStars has raised $16 million in funding to date. Other investors include YCombinator, Mayfield Fund, and angel investors, Hadi and Ali Partovi, and Chamath Palihapitiya. More information is available at:

About FiveStars

FiveStars provides the simplest, most powerful way for local businesses to increase customer loyalty. The platform allows merchants to drive lasting increases in revenue without discounting, while increasing overall customer satisfaction through rewards. Founded in 2010, FiveStars is disrupting the $60 billion loyalty market with consumer and merchant-friendly solutions and products at retail locations around the country. FiveStars is the only company on the market to integrate with over 90 percent of existing point of sale systems helping retailers of any size gain insight into their users and their behaviors. The company was founded by Victor Ho and Matt Doka and has raised $16M in funding from DCM, Lightspeed Venture Partners, Mayfield Fund, YCombinator and angel investors, Hadi and Ali Partovi, and Chamath Palihapitiya. For more information, visit

About Lightspeed Venture Partners

Lightspeed Venture Partners is a leading global venture capital firm with over $2 billion of committed capital under management. Lightspeed’s investment professionals and advisors are located in Silicon Valley, India, Israel and China with Lightspeed China Partners. Over the past two decades, the Lightspeed team has backed more than 200 companies, many of which have become leaders in their respective markets, including Blue Nile, Brocade, Ciena, DoubleClick, eHealth, Fusion-io, Informatica, LivingSocial,, Playdom, Pliant, Riverbed Technology, Solazyme, TutorVista, Virsa Systems, and XtremIO. For more information, visit:

About DCM

DCM is an early stage venture capital firm based in Silicon Valley, Beijing and Tokyo with more than $2 billion under management. DCM has investments in more than 140 technology companies across the United States and Asia and provides hands-on operational guidance and a global network of business and financial resources. DCM has backed industry-leading companies such as 51job,, Clearwire, eDreams, Foundry Networks,, Sling Media, SMIC, and VanceInfo as well as upcoming startups such as, Bridgelux, Happy Elements, PapayaMobile and Trion Worlds. Recent successes include China-based IPOs: Renren, BitAuto, DangDang, Luxin and VIPShop and US-based M&A and IPOs: Fortinet, PGP (Symantec) and Sandforce (LSI).

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Jenna Britton, 213-999-2551


Jenna Britton, 213-999-2551