LAGUNA NIGUEL, Calif.--(BUSINESS WIRE)--Hank Blank, President of Blank and Associates, an advertising agency search consultancy in Laguna Niguel, California, recently completed the agency review for Toyo Tires U.S.A. Corp.
Toyo Tires has stood for innovation, quality, performance, and excellent service for over 65 years, including 45 years in the United States. The company offers a complete selection of premium replacement tires for nearly every make and model including high performance cars, luxury vehicles, light trucks, and SUVs as well as commercial trucks. Popular consumer product lines are Proxes® (for high performance passenger cars, light trucks and race cars), Open Country® (for light trucks and SUVs), Versado® (for luxury passenger cars), and Extensa® (high value tire for passenger cars and minivans). Many of the tires are built here in the United States at their state-of-the-art factory in Bartow County, Georgia.
VITRO was selected as the Agency of Record after a competitive pitch and review involving a number of agencies in Southern CA. Effective immediately, VITRO will lead all brand and product strategy including creative development and production, and media planning and buying. They will also play a strategic role in product launches, dealer support, trade shows, promotions, and consumer events and promotions.
“Hank Blank did an excellent job assisting us with our agency search. He was instrumental in helping us identify an outstanding selection of agencies and provided thoughtful insight and guidance throughout the entire process,” said Amy Coleman, Sr. Director of Marketing for Toyo Tires.
“I enjoyed working with the Toyo Tires team on this review process to help them find the resource they need to help them to the next level and I am extremely confident that Vitro can help them achieve their goals,” said Blank. “This review really generated a lot of interest because of the stature of the brand and the interest in the category.”
Blank and Associates is a Marketing Consulting firm based in Laguna Niguel, CA. Hank Bank has conducted reviews for a number of companies including Jenny Craig, Jacuzzi North America, Raley’s Supermarkets and a number of other companies.