DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mrmmdr/nokia_case_study) has announced the addition of the "Nokia Case Study: Struggling in the Smartphone Age" company profile to their offering.
The fall of Nokia from the top spot has been fairly rapid and has coincided with the widespread use of smartphones. This case study shows how Nokia has struggled in the age of consumer-oriented smartphones and what steps the company is undertaking to rectify its decline.
Features and Benefits:
- MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
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Highlights:
Nokia has fallen short in the smartphone era, and a lack of product innovation means that its status as the number-one phone seller in the global market is under threat.
One of Nokia's biggest shortcomings has been its inability to significantly penetrate the North American market.
Nokia has been adversely impacted by the rise of the Android operating system, which has forced the company's hand in partnering with Microsoft to stop its revenue decline.
Your Key Questions Answered:
- How has Nokia performed in the smartphone era against its competitors?
- Why has Nokia struggled in more developed markets, especially North America?
- How is the Nokia-Microsoft partnership structured?
Key Topics Covered:
ANALYSIS
SMARTPHONE WOES
STRUGGLES IN THE NORTH AMERICAN MARKET
AFFECTED BY THE RISE OF ANDROID
Symbian loses market share to Android
The impact of Android can be seen in the shape of Samsung
TEAMING UP WITH MICROSOFT
APPENDIX
For more information visit http://www.researchandmarkets.com/research/mrmmdr/nokia_case_study