NEW YORK--(BUSINESS WIRE)--TargetSpot, the largest digital audio advertising network, today announced that it will deliver in-stream audio ads for three new distribution partners – Musicovery, Digitally Imported and AUPEO!. As a result, TargetSpot significantly expands its rapidly growing network in the pureplay arena.
Internet Radio, which includes both online-only radio stations and the streamed content of broadcast stations, is one of the fastest-growing online media categories, according to eMarketer.1 Thanks to the proliferation of internet-enabled devices and the availability of a wide range of content offerings, digital audio usage is gaining tremendous momentum. Currently, nearly 40 percent of the U.S. population, or 89 million people monthly,2 listen to Internet Radio, and that number is expected to double by 2015.3 These listeners are highly engaged, with 73 percent changing stations multiple times a day to stay connected to their content experience.4
“As consumers’ listening habits dramatically shift online, they are enjoying a variety of stations throughout the day, and advertisers face the ongoing challenge of trying to reach an increasingly fragmented audience,” said Eyal Goldwerger, CEO of TargetSpot. “With TargetSpot’s widening network of distribution partners, advertisers can reach their desired target audiences whatever their listening preferences may be.”
Musicovery – Allows Advertisers to Target by Mood
Based on research released by TargetSpot earlier this year, we know that 61% of Internet Radio listeners are listening to stations based on mood,5 which explains the appeal of Musicovery, a service where listener moods serve as the main lever for creating the listening experience. Other station options include artists, themes, music for dancing, and the various covers of a song. Musicovery provides a user experience that is simple, intuitive, and playful. Their interface offers several ways to create a playlist and interact with it, and as a result provides playlists for all situations.
Digitally Imported – Reaches Millions of Electronica and Dance Music Fans
Digitally Imported is a multi-channel Internet Radio service specializing in the electronic and dance music genres. With more than 40 stations and 2 million monthly listeners, Digitally Imported is filling a global demand for this type of music, making it among the most popular Internet Radio stations since the late 1990s.
AUPEO! – Makes Recommendations Based on Custom Music Stations
AUPEO! is a top 100 app and leading provider of personalized audio streams for a range of internet-enabled devices such as WiFi radios, and connected TVs. The service enables listeners to compile their own music programs and receive recommendations for songs based on an algorithm from the Fraunhofer Institute, the inventor of the MP3 format.
TargetSpot’s Internet Radio advertising network now includes more than 80 radio groups and pureplay online music providers, with thousands of music, talk/news and sports channels. Using the TargetSpot network, advertisers can target Internet Radio listeners based upon a variety of factors, including geography down to the zip code level, time of day and personal listening preferences.
1eMarketer: "Internet Radio Makes Waves," September 2009. 2Arbitron Inc./Edison Research: “The Infinite Dial 2011: Navigating Digital Platforms,” April 2011. 3eMarketer: “The Internet Radio Audience: Personalized, Mobile and Targetable,” May 2011. 4TargetSpot: “Digital Audio Usage Trends: A Highly Engaged Listenership,” 2011. 5TargetSpot: “Digital Audio Usage Trends: A Highly Engaged Listenership,” 2011.
TargetSpot is the largest digital audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot’s team or use its self-service platform to create rich media campaigns delivering high impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefiting from real time reporting and analytics. TargetSpot has more than 80 distribution partners, including CBS RADIO, AOL Radio, Entercom, Slacker, Live 365, Yahoo! Music, and MySpace Music. TargetSpot is based in New York City. For more information, please visit www.targetspot.com.