Portland is Moving Fashion Forward

SETHAARON launches sustainable apparel line at Portland Fashion Week 2011 (Credit Timothy Park)

PORTLAND, Ore.--()--Exceptional sustainable fashions will take center stage on the runway at Portland Fashion Week October 5-9.

“Portland’s local designers are at the convergence of style and sustainability,” said Portland Mayor Sam Adams. “Portland Fashion Week showcases the creative edge that makes Portland extraordinary – and puts the city on the national stage.”

Among the nationally and internationally known designers showing at Portland Fashion Week will be Portland-area designers SETHAARON Henderson and Anna Cohen.

SETHAARON is the Season 7 winner of Lifetime’s hit program “Project Runway” and has been featured in notable fashion magazines like Marie Claire. SETHAARON will be launching a fall/winter 2012 collection of sustainable apparel powered by EARTHTEC, a sustainable lifestyle apparel company on Friday, October 7. The line will feature stunning, sustainable fabrics made from recycled plastic bottles and will celebrate Oregon’s history as the first state in the nation with a bottle recycling law. Worldwide 150 billion plastic bottles are made every year. More than eighty percent are not recycled. Every one of them is still on the earth. SETHAARON’s collection will put Oregon’s historic bottle bill on the runway. The collection will present fashionable and sustainable designer apparel that is price, fashion and lifestyle conscious.

“Fashion is a statement about who we are,” said SETHAARON. “If what we wear is both fashionable and sustainable, we are making a statement that we care about ourselves and the world in which we live. If it is affordable, why would we not make that choice?”

Anna Cohen has been featured in Vogue, ELLE France, and WWD. Cohen is creative director for Imperial Yarn, a division of the Imperial Stock Ranch that will show its first in-house hand knitwear collection of patterns –THE IMPERIAL KNITS COLLECTION at Portland Fashion Week in partnership with Iberdrola Renewables. “The ability to make a sustainable choice is a beautiful empowering process,” said Cohen.

Cohen, Imperial Yarn, and EARTHTEC will come together at Portland Fashion Week. The collaboration will marry hand felted wool from Oregon’s Imperial Stock Ranch, EARTHTEC’s innovative fabrics made from recycled bottles and Cohen’s impeccable and timeless design.

“EARTHTEC produces clothing with a conscience," said Dennis Randall, EARTHTEC CEO. “With sustainable EARTHTEC apparel, we are not only providing consumers with affordable and sustainable clothing for their active lifestyle, we are making an investment in ourselves and in the health of our planet.”

“Portland makes fashion relevant,” said Tito Chowdhury of Portland Fashion Week. “That is why relevant companies including INTEL, SolarWorld USA, Adidas, and Mitsubishi – with its all new 100 percent electric car – want to be a part of and are sponsoring Portland Fashion Week.”

About Portland Fashion Week (www.portlandfashionweek.net): On the runway since 2003, Portland Fashion Week is the second-longest running fashion week on the West Coast. In 2007, Portland Fashion Week became the first sustainable production of a fashion week in the world. It has been showcasing the collections of the upcoming season by nationally and internationally known designers from North America, Europe and beyond to present their exquisite collections in Portland Fashion Week. Thanks to the generous support of the Bonneville Environmental Foundation (BEF), Portland Fashion Week 2011 will receive verified/certified Carbon Offsets, Renewable Energy Certificates ensuring that only green energy was used in association with this event and Water Restoration Certificates.

About EARTHTEC (www.earthtec.com): The EARTHTEC team consists of passionate and talented designers who develop sustainable lifestyle apparel made from cutting-edge recycled or renewable fabrics like recycled PET (plastic water bottles), organic cotton, and natural wool. With extensive experience in the garment industry, the EARTHTEC team is innovating with the combination of emerging textiles, fresh designs, and smart manufacturing techniques. When people wear EARTHTEC garments, they can be proud of their contribution to a greener more sustainable world.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50008885&lang=en

Contacts

Media contacts
Office of Mayor Sam Adams
Dan Anderson, Interim Communications Director, 503-823-4799
dan.anderson@portlandoregon.gov
or
EARTHTEC
Dennis Randall, 603-436-6326 x224
c: 603-793-1835
drandall@earthtec.com
or
Portland Fashion Week
Tito Chowdhury, Executive producer, 503-756-1412
tito@portlandfashionweek.net

Release Summary

Portland Fashion Week 2011 is convergence of style and sustainability

Contacts

Media contacts
Office of Mayor Sam Adams
Dan Anderson, Interim Communications Director, 503-823-4799
dan.anderson@portlandoregon.gov
or
EARTHTEC
Dennis Randall, 603-436-6326 x224
c: 603-793-1835
drandall@earthtec.com
or
Portland Fashion Week
Tito Chowdhury, Executive producer, 503-756-1412
tito@portlandfashionweek.net