OREFIELD, Pa.--(BUSINESS WIRE)--DelCorean LLC announced today that it has signed World Champion speed skater and 2010 Olympian Ryan Bedford as spokesman for Cramp911 muscle-relaxing lotion. The 23-year-old, who competed on the U.S. Olympic team in Vancouver, Canada, is the only person to ever medal at both the long and short track World Championship events. Bedford will kick off his duties as brand ambassador this week at a co-sponsored Master Speed Skating Clinic at Pettit National Ice Center in Milwaukee, Sept. 22 – 25, 2011. Elite athletes attending from around the globe will receive first-class instruction from Bedford and his Olympic coaching staff in addition to product samples and educational materials on cramp treatment and prevention from Cramp911.
Bedford will proudly wear the Cramp911 logo during his upcoming competitions and will help promote the company’s new campaign, “Your Lotion for Motion.” During his off-season, he will make appearances at sponsored events, and participate in Cramp911’s publicity, social media and marketing initiatives. Cramp911 customers will be able to follow Ryan as he competes in both the short and long track world speed skating events, with the goal of taking home gold at the upcoming 2014 Winter Olympics in Sochi, Russia.
Some 26 million Americans report they suffer from muscle spasms. Cramp911 is an over-the-counter muscle relaxer aimed at relieving cramps in under a minute, thus preventing the nagging “post-cramp pain” that can linger for hours. Cramp911 relaxes spasms resulting from athletic activity, night-time cramping, neck and back spasms, statin or other prescription-induced cramps, dehydration or even cramping associated with chronic conditions such as diabetes, ALS, RLS, MS, Parkinson’s or fibromyalgia. A single swipe of the FDA-approved homeopathic ingredients of copper and magnesium safely soothes spasms for up to eight hours. For chronic cramps, it can be used daily without fear of drug interactions or side effects. Cramp911 helps prevent cramps when applied in advance of activities that trigger cramping, a benefit for people with chronic conditions and night-time cramps.
Bedford, a long-time sufferer of muscle spasms, says, “Muscle cramps are a daily problem for many, and I’m excited to represent a product that offers such dramatic and welcome relief. I’m especially prone to cramps after long workouts, and the pain can be debilitating.”
Keith DelPrete, a compounding pharmacist and inventor of Cramp911, says, “We’re excited to have Ryan as spokesperson and believe his commitment to promoting awareness about muscle cramp treatment and prevention will resonate with customers – young and mature alike.”
More than 250,000 units of Cramp911 have been sold since its introduction in 2010. Cramp911 is available at major retail chains, including Walmart, Walgreens, CVS, RiteAid, Safeway, Duane Reade, drugstore.com, Amazon.com and numerous others. DelCorean, LLC, based in Orefield, PA, develops and markets Cramp911 in 4.5ml and 21 ml sizes. For information, email marketing@Cramp911.com or call 1-800-696-1490.
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