Research and Markets: Sports Sponsorship & the Law

DUBLIN--()--Research and Markets ( has announced the addition of the "Sports Sponsorship & the Law" report to their offering.

All major players in the sponsorship industry need to be up to date with opinion and advice on how to prepare contracts that maximise protection and opportunity. The time and cost of obtaining legal opinion on this and other key sponsorship issues is significant.

Many sponsors and rights holders have lost heavily because of poor legal protection. This includes paying too much for rights, failing to pay according to performance and being unable to escape contracts when the other party brings bad publicity.

Compiled by barrister, Stefan Fabien, the report features articles provided by some of Europe's leading sports business lawyers:

  • Ashurst (Germany)
  • Bird & Bird
  • Cloisters
  • Farrer & Co
  • K&L Gates
  • Klinkert Zindel Partner
  • McCormicks Solicitors
  • Olswang
  • onside law
  • Teacher Stern

Sports Sponsorship & the Law is a detailed analysis of the legal framework on key sports law issues and provides essential practical advice for contract preparation and sponsorship activation.

The report will help sponsors, rights holders, law firms and agencies to:

  • Save time spent on legal issues
  • Reduce legal bills
  • Maximise sponsorship performance
  • Protect and leverage rights

The major subjects covered include:

  • Ambush marketing - what is now legally possible
  • Morality clauses - how sponsors can protect themselves
  • Incentive clauses - how to maximise impact and reduce risk
  • Endorsement conflict - what legal framework is needed
  • Termination - when should a breach trigger action?
  • Individual endorsements - what clauses should always be in place
  • Sponsor boycotts - contract changes needed to address third party actions

Key Topics Covered:

Executive Summary

Sponsoring an individual athlete - some key issues for sponsors

When endorsements conflict

Fan boycotts - how do sponsors and rights holders protect themselves?

Morality clauses - how a sponsor can protect itself from problematic behaviour affecting its brand reputation

When is a breach sufficient to treat the sponsorship agreement as terminated?

What is Ambush Marketing' in sport and does it represent perfectly legal and normal competitive behaviour?

Ambush marketing vs. sponsorship values at the Olympic games

Ambush marketing vs. alternative marketing

The uncertain future of listed events and its effect on sport

Sports sponsorship - a review of alcohol & betting advertising in sport

For more information visit


Research and Markets
Laura Wood, Senior Manager,
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716


Research and Markets
Laura Wood, Senior Manager,
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716