MAYNARD, Mass.--(BUSINESS WIRE)--Longwood Software, Inc., developers of the RevBase® software-as-a-service (SaaS) marketing asset management system (www.revbase.com), announced today a new RevBase feature that enables easy customization and personalization of marketing assets. Now, marketers can create PDF-based templates for marketing and sales materials that are tailored by users with pre-approved marketing messages or user-supplied data, including contact information, logos, special pricing, images and sales messages. This enables creation of promotional offers, sell sheets, literature and other assets that are relevant and compelling to specific audiences.
Marketers save time and money in their creative operations with the new RevBase feature. They continue to control the design and core content of marketing assets such as ads, newsletters and brochures. But now they can combine their central creative design with field insight and accountability.
“This new RevBase feature is a breakthrough in price/performance for marketers,” said Scott Richardson, Longwood Software President/CEO. “It’s easy to implement and gives users the power to create marketing assets that are brand-compliant and tuned for maximum effectiveness.”
RevBase converts Marketing’s chosen collateral assets into templates. Then marketers create pre-approved content components that can be used to digitally modify the templates. Dealers or distributors can provide professional datasheets by adding their own logos and contact information. Sales reps can create promotional flyers with offers for their regions, and add personalized messages and pricing.
The new RevBase capability is available immediately, and includes training and support.
The RevBase system, designed for “out of the box” use, offers electronic and print fulfillment capabilities, a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; and click-through tracking of electronically-fulfilled materials.
Longwood Software, Inc, (Maynard, MA) is a leading provider of software-as-a-service (SaaS) solutions for marketing and sales teams in manufacturing, technology, and business services. Its products are the RevBase® marketing asset management system and the ForFile® large file transfer service. Customers include American Greetings, Beiersdorf, Corning Life Sciences, Dunkin’ Brands, Gardner Denver, Kronos, Save the Children Federation, The MathWorks, and Thermo Fisher Scientific. Visit www.revbase.com or www.forfile.com.
RevBase and ForFile are registered trademarks of Longwood Software. All other trademarks and registered trademarks mentioned herein are the property of their respective owners.