KIRKLAND, Wash.--(BUSINESS WIRE)--Metia/Seattle, one of the Northwest’s largest digital agencies and part of the global digital marketing agency Metia Ltd., recently announced that it has completed the launch of a new global Web site to support the release of Microsoft Dynamics CRM Online (http://crm.dynamics.com). The site, developed to be displayed in 21 languages across 40 markets, is the culmination of an 18-month effort that included strategic planning, analytics, design, and end-to-end development to meet Microsoft’s business objectives for Microsoft Dynamics CRM Online, as well as creating personalized customer Web experiences.
To ensure rapid deployment, scale, and accessibility the site is hosted using the Windows Azure platform and is managed using a custom-built content management system developed using Microsoft Dynamics CRM Online. Metia in-house content management experts make sure each local Web site is maintained in-line with Microsoft’s international sales and marketing objectives. This approach allows Microsoft to easily maintain control of its mission-critical web portal from a central location, guaranteeing a consistent customer experience while meeting the independent needs of local subsidiary marketing teams.
Deepa Bala, senior digital marketing manager for Microsoft Dynamics CRM, stated, “The Microsoft Dynamics CRM Online launch site project was critically important and highly complex. We needed an agency that had a deep understanding of both the Windows Azure platform as well as our customers’ needs to ensure that everything from multi-national content, to connected and intelligent experiences worked as needed.” Bala added, “Metia clearly understood our business objectives and was able to creatively use their deep integrated launch program experience in the design, development, testing and deployment of the site, making it easy for customers to use and seamless for Microsoft to update.”
“It’s always great to know that our clients trust us with their critical business solutions,” stated Andrew Martin, Vice President of Seattle-based Metia Solutions, Inc. “Although the Microsoft Dynamics CRM Online launch site was complex and critical to their business, our approach never changes; Metia delivers results because our digital craftsmen focus on using their technology, user experience, content and analytics expertise to creatively solve digital business problems.”
About Metia Solutions, Inc.
Digital marketing leader Metia/Seattle opened in 2002 and is the North American headquarters of global agency Metia, Ltd., based in London with offices in New York and Singapore. As digital craftsmen, Metia/Seattle blends a deep understanding of technology with strategy, creative, content, analytics and optimization. Their results-focused digital marketing experiences are used by brands such as Microsoft, AT&T and others in websites, email, social, digital applications, and other online communication programs. Visit www.Metia.com.