LOS ANGELES--(BUSINESS WIRE)--Evolve Media Corp., an integrated digital media company, announced today the acquisition of PlayStationLifeStyle (www.PlayStationLifeStyle.net), the largest PlayStation enthusiast site in the US. PlayStationLifeStyle will become a part of GameRevolution (www.gamerevolution.com), the ultimate online destination for gamers. The purchase marks GameRevolution’s continued efforts to grow its offerings through the acquisition of premium content that attracts engaged gamers, further strengthening its rising position in the gaming market. GameRevolution reaches over 4.5 million Unique Visitors per month in the United States (comScore, December 2010).
PlayStationLifeStyle is one of the leading PlayStation-specific news and review sites with over 169,000 Unique Visitors a month (comScore, December 2010). The website publishes up-to-the-minute industry news, in-depth game reviews, and a comprehensive trophy guide that outlines various videogame achievements users can obtain. PlayStationLifeStyle is also heavily focused on the gaming community and provides a forum for users to discuss games, tips, rumors and developments.
“PlayStationLifeStyle not only provides great coverage of PlayStation-focused news, but also has a very enthusiastic community of gamers,” said Paul Hanges, Managing Director of GameRevolution. “We recognized PlayStationLifeStyle’s potential and wanted to bring it to a larger platform by coupling it with GameRevolution’s extensive reach, therefore creating the ultimate gaming destination.”
GameRevolution will migrate PSLS to Evolve’s publishing platform, manage all editorial content and will merge the PlayStationLifeStyle’s editorial team with its own writing staff, enabling it to improve site features and functionality as well as further provide in-depth coverage of PlayStation news. Also, PlayStationLifeStyle’s founder, Anthony Severino, will now stand as GameRevolution’s Managing Editor.
“I am confident that GameRevolution will take PlayStationLifeStyle to new heights previously thought to be unreachable. Not only is this exciting for myself and the PlayStationLifeStyle staff, but also for the site’s growing audience,” said Anthony Severino, Managing Editor of GameRevolution. “We are excited to be able to leverage the enormous resources of Evolve to improve the site, adding mobile, social and original video functionality and programming to the site.”
Gorilla Nation Media, Evolve’s vertically focused online branded sales company, will continue to lead all sales efforts for GameRevolution including PlayStationLifeStyle by creating custom integrated marketing programs incorporating mobile, video, social media and rich display products.
GameRevolution (www.gamerevolution.com) is the most well respected independent online gaming hub and the ultimate destination for gamers. Since 1996, GameRevolution.com has been offering its loyal audience gaming news, reviews and information, as well as exclusive content and editorial features that gamers respect. As a growing gaming specific destination, GameRevolution attracts close to 4 million visitors per month in the United States (comScore 2010).
For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. In addition to its unparalleled gaming coverage, GameRevolution produces original video programming, delivered to its users using Evolve’s Springboard Video technology platform, currently delivering more than 2 million content streams a month across GameRevolution.com and its Revolutionaries. GameRevolution.com is part of AtomicOnline (www.atomiconline.com), Evolve Media Corp.’s publishing division.
Founded in 2008 by Anthony Severino, PlayStationLifeStyle (http://PlayStationLifeStyle.net/) was created to go beyond the normal scope of video game coverage. PlayStation isn’t just a console or a hobby, it’s a way of life. Through 24/7 news updates, in-depth reviews, comprehensive trophy guides and a heavy focus on community, PlayStationLifeStyle has quickly risen to become the most-visited PlayStation-specific news and review site on the Internet. Severino has assembled a team of talented, passionate individuals that genuinely love what they do. Together they provide PlayStationLifeStyle’s growing global fanbase the content they crave.