Geordie Accent Rated UK’s Most Friendly, Most Likely to Put You in a Good Mood

New Study Commissioned by Sitel Finds Personal Contact Key to Customer Satisfaction in Call Centres

WATFORD, England--()--Sitel, the Top Inbound Call Centre Outsourcing Vendor as listed by the Black Book of Outsourcing, today announced the results of a new study on call centre trends. The study, which surveyed more than 2,000 people across the UK, found that the Geordie accent is not only the friendliest in the UK, it is also most likely to put you in a ‘good mood,’ according to respondents. Geordie also ranked amongst the top five accents in the categories of trustworthy, helpful and efficient, traits respondents cited as important when speaking to a call centre representative.

The survey also revealed that situations in which customers were not able to speak to a representative were most annoying to respondents when dealing with a call centre, indicating that personal contact is critical to customer satisfaction. According to the study, women cited being trapped in automated self service as their biggest grievance (28% of women), whilst men pointed to long holding times (30% of men). Being passed from person to person also ranked highly amongst respondents’ call centre complaints (22% of women; 20% of men).

“Based on our experience working with Sitel in Newcastle, it comes as no surprise to me that the Geordie accent rates the friendliest in the UK,” said Fraser Ewen, programme director for Groupe Aeroplan, parent company of the Nectar loyalty programme, a Sitel Newcastle client. “Nectar has outsourced customer care to Sitel’s Newcastle centre for more than seven years. Not only have we been impressed with the quality of knowledge, engagement and professionalism demonstrated by Sitel’s associates, it is clear that our customers relate well to them.”

“For many organisations, the contact centre is the most frequent channel of communication with their customers, so it is important that representatives not only act as an extension of your brand but that they provide your customers with a positive feeling about your company,” said Tim Schuh, general manager, North EMEA, Sitel. “This study underscores the need to find the balance between cost-efficiency and personal connection because customers place a high value on direct contact with representatives.”

One of the world’s largest contact centre outsourcing providers, Sitel has contact centre sites across the UK. By providing a combination of quality recruitment, comprehensive agent training, deep vertical expertise and superior technology, Sitel increases its clients’ return on customer investment through reduced costs, enhanced revenue, improved operational efficiencies and decreased customer churn.

About Sitel

Sitel is the leading business process outsourcing (BPO) call centre provider; as ranked by the Black Book of Outsourcing, a Datamonitor company. Sitel’s 60,000 associates provide clients with predictable and measurable return on their customer investment by building customer loyalty, increasing sales and improving efficiency. Sitel’s customer interaction outsourcing solutions span 140+ domestic, nearshore, and offshore call centres in 26 countries across North America, South America, Europe, Africa and Asia Pacific. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com.

Contacts

Annie Klein
Schwartz Communications
+44 (0) 7852 585 460
aklein@schwartz-pr.co.uk
or
Joe Doyle
Marketing Director, EMEA
Sitel
+44 (0) 1923 689 681
joe.doyle@sitel.com

Release Summary

Sitel today announced the results of a new study on call centre trends in the UK that ranked the Geordie accent as the UK’s most friendly and most likely to put you in a good mood

Contacts

Annie Klein
Schwartz Communications
+44 (0) 7852 585 460
aklein@schwartz-pr.co.uk
or
Joe Doyle
Marketing Director, EMEA
Sitel
+44 (0) 1923 689 681
joe.doyle@sitel.com