Munchkin, Inc. Releases a Flock of Celebrity-Decorated Pink Ducks for Breast Cancer Awareness Month

Maker of Infant and Toddler Products Launches eBay Auction in October as Part of the Project Pink Charity Campaign to Raise Money for Susan G. Komen for the Cure®

NORTH HILLS, Calif.--()--Munchkin, Inc., designer and manufacturer of infant and toddler products, announced today it will auction celebrity-decorated pink bath duckies on eBay as part of its 3rd Annual Project Pink campaign. Each celebrity duck will be auctioned for a one-week period in the month of October and all auction proceeds will go to Susan G. Komen for the Cure®. The auction is being managed by Auction Cause, a premier online auction management agency specializing in high-profile design, strategy, and cause marketing for corporations and nonprofits worldwide.

Celebrity participants such as Julianne Moore, Courteney Cox and David Arquette, Cindy Crawford, Tori Spelling, Bob Saget, Steven Weber, Jaclyn Smith, Sela Ward, Marissa Jaret Winokur and many more have shown support of Munchkins Project Pink by donating hand-decorated and autographed limited edition pink ducks to be sold on eBay.

I love Munchkins Project Pink, says Winokur. These really cute pink bath duckies will help remind women to schedule routine breast exams, while also raising money to support research for a cure. And thats something to quack about!

In addition to the auction of celebrity-decorated ducks, consumers are also encouraged to purchase their own limited edition Project Pink Bath Duck via the Project Pink Web site http://www.munchkin.com/projectpink/ or at select retailers nationwide for $2.99. One hundred percent of the net profits from the sale of these ducks will be donated to Susan G. Komen for the Cure.

At Munchkin, we make products that help moms get through their busy days. With Project Pink, Munchkin is doing a little thing to remind moms that taking care of themselves is an important part of their day. We appreciate the support weve received from all participating celebrities in getting that message out, says Doug Gillespie, vice president of marketing. We encourage you to bid on your favorite duck or simply remind a friend Dont Duck a Breast Exam and the importance of routine check-ups.

For more information, please visit www.munchkin.com/projectpink or www.ebay.com/projectpink

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the worlds largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1877 GO KOMEN.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that make fun useful and useful fun. Founded in 1991, Munchkin, Inc. has placed great emphasis on innovation, redefining what baby products can be. As a result, Munchkin has reinvigorated the category with improvements like bright colors and 2-in-1 design on bottle brushes as well as pioneered numerous breakthroughs like the White Hot Technology® that lets moms know if the bath water is too hot. In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit www.munchkin.com.

About Auction Cause

For more information, please visit www.auctioncause.com.

Contacts

Formula
Katie Williams, (619) 234-0345
Williams@formulapr.com

Contacts

Formula
Katie Williams, (619) 234-0345
Williams@formulapr.com