W Hotels and Acura Launch Landmark Brand Partnership

W Hotels and Acura Launch the Acura Experience, a New Offer Through the World of Whatever/Whenever Featuring a Chauffeured Luxury Transportation Experience Exclusive to Guests of W Hotels

NEW YORK--()--W Hotels, the fastest growing luxury hotel brand in the world, today announced a groundbreaking partnership with luxury car maker, Acura. In one of the most significant partnerships existing between a hotel brand and an automotive company, Acura will be the preferred vehicle of W Hotels. Together the brands have created the Acura Experience, an exclusive livery service available only to guests of W Hotels. Beginning April 1, 2008 through January 31, 2009, guests of all 18 W Hotels in North America will have the option of being chauffeured across town in style in Acuras 2008 MDX. Many of the properties will also feature an Acura Experience Desk in the W Living Rooms spaces, where guests can book the service. Offered as an extension of the W brands signature Whatever/Whenever Concierge Service, the Acura Experience will also feature signature W amenities, including the W brands hit Warmth of Cool CD, the W book and complimentary bottles of water.

W is proud to launch this groundbreaking partnership with Acura, a brand that shares our passion for the unexpected and the extraordinary, said Ross Klein, President of Starwoods Luxury Brands Group. The Acura Experience is offered through the world of Whatever/Whenever, providing both jet setters and road warriors with the ultimate in experiential travel, whether in room or on the road. From Scottsdale to Shanghai, Vieques to Verbier, Montreal to Minnesota, W Hotels is the influential and innovative lifestyle authority.

We are excited to be a part of the W Hotel experience, said John Mendel Executive Vice President, Auto Operations. "W Hotels share Acuras passion for providing experiences that advance modern life and we are thrilled to bring a new level of luxury to their guests.

Under the terms of this new partnership, guests of all 18 W Hotels in North America will have the option of being chauffeured across town in style in Acuras 2008 MDX, the brands luxury SUV with seating for seven. Many of the properties will also feature an Acura Experience Desk in the W Living Rooms spaces, where guests can book the service. At other W properties, guests can simply call the W renowned Whatever/Whenever Concierge Service to book.

Considered an extension of the W brands signature Whatever/Whenever Concierge Service, the W partnership with Acura provides guests with the ultimate in automotive access through a unique, insider experience.

For more information on the W Hotels/Acura Driving Experience, please visit www.whotels.com/acuraexperience.

About W Hotels Worldwide

W Hotels is a global lifestyle brand with 21 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort, and cultural influences from fashion and design to music and art and everything in between. The W brands first residential property, W Dallas-Victory, opened in June of 2006, and soon thereafter was named a Forbes Magazine Top Business Hotel. In North America and Latin America, W Hotels have been announced in Austin, Downtown Atlanta, Midtown Atlanta, Buckhead Atlanta, Fort Lauderdale, Hoboken, Hollywood, Huntington Beach, Minneapolis, Downtown New York, Philadelphia, Santiago, Scottsdale, South Beach, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, Istanbul, Milan and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Hong Kong, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Amman, Doha, Dubai-Festival City, Dubai-The Palm and Marrakech. Ws first Retreat & Spa, W Maldives, opened in September of 2006. In 2007, W Maldives received the prestigious Travel + Leisure Design Award for Best Resort. W has plans to open Retreat & Spa hotels in Bali, Koh Samui, Vieques and Verbier, the latter of which will serve as the W brands first ski retreat. For more information, visit www.whotels.com.

About Acura

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 268 dealers within the United States. The Acura lineup features five distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan, the turbocharged RDX luxury crossover SUV and the award-winning MDX luxury sport utility vehicle.

For additional information about Acura vehicles, please visit www.acura.com. For media inquiries, please visit www.acuranews.com.

Contacts

Press:
THINK PR for W Hotels Worldwide:
Elaine Drebot/Marie Dasaro/Amanda Guy, 212-343-3920
OR
Acura Public Relations
Mike Spencer, 310-783-3165

Contacts

Press:
THINK PR for W Hotels Worldwide:
Elaine Drebot/Marie Dasaro/Amanda Guy, 212-343-3920
OR
Acura Public Relations
Mike Spencer, 310-783-3165