LOS ANGELES--(BUSINESS WIRE)--Glamour of Sweden, a Stockholm-based talent agency, has retained Windsor McLaren Public Relations for the agency's U.S.-based PR and marketing efforts. Glamour of Sweden, well known in Scandinavia and Europe, is now bringing several models out of its large stable of talent to Los Angeles.
The models, including a Miss Norway finalist, will live in a mansion in the Los Angeles area and have their daily lives videotaped. The first phase of the Glamour of Sweden "Swedish Mansion" will be broadcast online at www.glamourofsweden.com and www.swedishmansion.com, with a reality-based television show to follow.
Said Martin Wahlstrom, President of Glamour of Sweden, "We have enjoyed a great deal of success in the European theater and it was a natural decision to bring these girls to Los Angeles, the heart of the entertainment world. Swedish Mansion is a great product, the girls are the most beautiful in the world and it is easy to see why we raised so many investors and so much interest in a TV deal."
Dawson Rorick, President of Windsor McLaren PR, added, "Martin has put together a remarkable show here and based on his track record, I have no doubt that Glamour of Sweden will be another success. We look forward to handling the PR and marketing programs for them here in the States."
About the Models
The Scandinavian Supermodels include: Tove Lill Loite; Madelene Sward; Nilla Molin; Angelica Jansson; Solveig Bostrom and Veronica Thorsell. For photos visit: http://www.facebook.com/album.php?aid=18869&id=20480927392&ref=mf
The Glamour of Sweden Swedish Mansion show will kick off with a launch party at the mansion on March 1, 2008. Interested journalists are directed to contact Dawson Rorick of Windsor McLaren for invitations.
About Glamour of Sweden:
Glamour of Sweden is the premier talent agency in Sweden and Norway, with more than 125 of Scandinavia's most beautiful models. http://glamourofsweden.com
About Windsor McLaren Public Relations:
Windsor McLaren Public Relations offers PR & Marketing Services for companies in the Financial, Technology, Pharmaceutical, and Entertainment industries. Windsor McLaren also conducts pro bono projects for deserving non-profit organizations. The firm is headquartered in Delaware and operates out of several locations throughout the U.S.
For additional information visit http://www.windsormclaren.com.