Pentons PROMO Magazine Announces PRO Award Winners

NEW YORK--()--Penton Medias PROMO® Magazine announced the winners of its 17th annual PRO Awards program on Sept. 18th at a gala party and presentation during PROMO LIVE! in Chicago. The PRO Awards recognize outstanding achievement in promotion marketing in the United States. Finalists and winners were recognized in 23 categories. The Gap RED Launch promotion campaign by A Squared Group, took top honors as Best Promotion of 2007. The PRO Awards winners and finalists can be viewed at www.theproawards.com. PRO Awards winning entries will be showcased in PROMO Magazines October 2007 issue.

The PRO Awards winners were selected by a distinguished panel of judges from leading brands and agencies.

PRO Awards 2007 Winners:

Best Overall Promotion 2007:
Campaign: Gap (PRODUCT) RED Launch
Client: Gap
Agency: A Squared Group

Best Multidiscipline Campaign
Campaign: VERB Yellowball
Clients: Centers for Disease Control and Prevention
Agency: Arc Worldwide

Best Advertising in Support of a Promotion
Campaign: Plunder a Bag of M&M's White Chocolate Pearls
Client: Masterfoods, USA
Agency: Thomas J. Paul, Inc.

Best Use of Event Marketing (Five or Less Venues)
Campaign: Meow Mix House
Client: Del Monte Foods
Agency: Grand Central Marketing, Inc.

Best Use of Event Marketing (More Than Five Venues)
Campaign: Proud to Be a Bed Head
Client: Hampton Hotels
Agency: Hall Event Group, a Draftfcb company

Best Vehicle-Based Experiential Campaign
Campaign: Gillette Fusion 'Start the Reaction' Tour
Client: Procter & Gamble/Gillette
Agency: Pierce

Best Use of Consumer-Generated Content
Campaign: Doritos Crash the Super Bowl
Client: Frito Lay
Agency: Millsport

Best Cause-Based Promotion
Campaign: Gap (PRODUCT) RED Launch
Client: Gap
Agency: A Squared Group

Best Sponsorship or Tie-In Campaign
Campaign: Frag Dolls Team sponsorship
Client: In-House
Agency: Ubisoft

Best Use of Targeted Direct Mail or Email
Campaign: Sunsilk "Get Hairapy"
Client: Unilever
Agency: OgilvyAction

Best Use of Games, Contests, and Sweepstakes
Campaign: My GRAMMY Moment
Client: In-House
Agency: The Recording Academy

Most Innovative Communication Strategy
Campaign: Altoids Curious & Original Chocolate Shoppe
Client: Altoids
Agency: Gigunda Group, Inc.

Best Use of Web-Based or Wireless-Based Promotion
Campaign: My GRAMMY Moment
Client: In-House
Agency: The Recording Academy

Best Multicultural/Ethnic Campaign
Campaign: VH1's Hip Hop Honors Week 2006
Client: In-House
Agency: Vh1

Best Campaign Targeting a Micro Audience
Campaign: AXE Clix
Client: Unilever AXE
Agency: GMR Marketing LLC

Best Campaign Generating Brand Awareness and Trial Recruitment
Campaign: Charmin NYC Restroom Experience
Client: Procter & Gamble
Agency: Gigunda Group, Inc.

Best Campaign Generating Brand Volume
Campaign: Proud to Be a Bed Head
Client: Hampton Hotels
Agency: Hall Event Group, a Draftfcb company

Best Loyalty Program
Campaign: Kellogg's Movie Lover's Collection DVD Continuity
Client: Kellogg's
Agency: Brigandi & Associates, Inc.

Best Dealer, Sales Force or Business-to-Business Campaign
Campaign: Attack of the Terabytes
Client: Forsythe Technology
Agency: The Red Group

Best Use of P-O-P
Campaign: Top Secret Launch of T.M.X. Elmo
Client Fisher-Price
Agencies: Eric Mower and Associates

Best Retail/Co-Marketing Campaign
Campaign: Pedigree(R) Dog Adoption/KMART
Clients: Pedigreer(R)
Agency: Catapult Marketing

Best Campaign on a Budget (under $250,000)
Campaign: Air New Zealand: NON-STOP to LONDON
Clients: Air New Zealand
Agency: Promotions Group West

Best Idea or Concept
Campaign: Scorned Woman
Clients: In-House
Agency: Court TV

Best Creative
Campaign: 'Gap (PRODUCT) RED Launch
Clients: Gap
Agency: A Squared Group

The Call For Entries for the PRO Awards 2008 program will open on March 15, 2008. For updated entry information and categories please visit www.theproawards.com in March 2008. For additional awards information, contact Robin Altman at 1-(203) 358-4392 or e-mail robin.altman@penton.com.

PROMO is a leading information resource for advertising, direct marketing and promotional professionals and is part of the Prism Marketing Media Group, which also includes Multichannel Merchant®, Direct® and Chief Marketer®. For more information, visit www.promomagazine.com.

Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

Contacts

Peters & Feldman for Penton Media:
Lee Feldman, 203-341-8922
leefeld@ix.netcom.com

Contacts

Peters & Feldman for Penton Media:
Lee Feldman, 203-341-8922
leefeld@ix.netcom.com