NEW YORK--(BUSINESS WIRE)--Penton Media’s PROMO® Magazine announced the winners of its 17th annual PRO Awards program on Sept. 18th at a gala party and presentation during PROMO LIVE! in Chicago. The PRO Awards recognize outstanding achievement in promotion marketing in the United States. Finalists and winners were recognized in 23 categories. The Gap RED Launch promotion campaign by A Squared Group, took top honors as Best Promotion of 2007. The PRO Awards winners and finalists can be viewed at www.theproawards.com. PRO Awards winning entries will be showcased in PROMO Magazine’s October 2007 issue.
The PRO Awards winners were selected by a distinguished panel of judges from leading brands and agencies.
PRO Awards 2007 Winners: Best Overall Promotion 2007: Campaign: Gap (PRODUCT) RED Launch Client: Gap Agency: A Squared Group Best Multidiscipline Campaign Campaign: VERB Yellowball Clients: Centers for Disease Control and Prevention Agency: Arc Worldwide Best Advertising in Support of a Promotion Campaign: Plunder a Bag of M&M's White Chocolate Pearls Client: Masterfoods, USA Agency: Thomas J. Paul, Inc. Best Use of Event Marketing (Five or Less Venues) Campaign: Meow Mix House Client: Del Monte Foods Agency: Grand Central Marketing, Inc. Best Use of Event Marketing (More Than Five Venues) Campaign: Proud to Be a Bed Head Client: Hampton Hotels Agency: Hall Event Group, a Draftfcb company Best Vehicle-Based Experiential Campaign Campaign: Gillette Fusion 'Start the Reaction' Tour Client: Procter & Gamble/Gillette Agency: Pierce Best Use of Consumer-Generated Content Campaign: Doritos Crash the Super Bowl Client: Frito Lay Agency: Millsport Best Cause-Based Promotion Campaign: Gap (PRODUCT) RED Launch Client: Gap Agency: A Squared Group Best Sponsorship or Tie-In Campaign Campaign: Frag Dolls Team sponsorship Client: In-House Agency: Ubisoft Best Use of Targeted Direct Mail or Email Campaign: Sunsilk "Get Hairapy" Client: Unilever Agency: OgilvyAction Best Use of Games, Contests, and Sweepstakes Campaign: My GRAMMY Moment Client: In-House Agency: The Recording Academy Most Innovative Communication Strategy Campaign: Altoids Curious & Original Chocolate Shoppe Client: Altoids Agency: Gigunda Group, Inc. Best Use of Web-Based or Wireless-Based Promotion Campaign: My GRAMMY Moment Client: In-House Agency: The Recording Academy Best Multicultural/Ethnic Campaign Campaign: VH1's Hip Hop Honors Week 2006 Client: In-House Agency: Vh1 Best Campaign Targeting a Micro Audience Campaign: AXE Clix Client: Unilever AXE Agency: GMR Marketing LLC Best Campaign Generating Brand Awareness and Trial Recruitment Campaign: Charmin NYC Restroom Experience Client: Procter & Gamble Agency: Gigunda Group, Inc. Best Campaign Generating Brand Volume Campaign: Proud to Be a Bed Head Client: Hampton Hotels Agency: Hall Event Group, a Draftfcb company Best Loyalty Program Campaign: Kellogg's Movie Lover's Collection DVD Continuity Client: Kellogg's Agency: Brigandi & Associates, Inc. Best Dealer, Sales Force or Business-to-Business Campaign Campaign: Attack of the Terabytes Client: Forsythe Technology Agency: The Red Group Best Use of P-O-P Campaign: Top Secret Launch of T.M.X. Elmo Client Fisher-Price Agencies: Eric Mower and Associates Best Retail/Co-Marketing Campaign Campaign: Pedigree(R) Dog Adoption/KMART Clients: Pedigreer(R) Agency: Catapult Marketing Best Campaign on a Budget (under $250,000) Campaign: Air New Zealand: NON-STOP to LONDON Clients: Air New Zealand Agency: Promotions Group West Best Idea or Concept Campaign: Scorned Woman Clients: In-House Agency: Court TV Best Creative Campaign: 'Gap (PRODUCT) RED Launch Clients: Gap Agency: A Squared Group
The Call For Entries for the PRO Awards 2008 program will open on March 15, 2008. For updated entry information and categories please visit www.theproawards.com in March 2008. For additional awards information, contact Robin Altman at 1-(203) 358-4392 or e-mail firstname.lastname@example.org.
PROMO is a leading information resource for advertising, direct marketing and promotional professionals and is part of the Prism Marketing Media Group, which also includes Multichannel Merchant®, Direct® and Chief Marketer®. For more information, visit www.promomagazine.com.
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