NEW YORK--(BUSINESS WIRE)--4Kids.tv, 4Kids Entertainment’s popular online destination for kids, which is ranked among the top ten kids advertising-supported sites by Nielsen//NetRatings*, re-launched with brand new features and functionality in conjunction with the premiere of the sixth season of 4Kids TV - 4Kids’ four-hour Saturday morning programming block on Fox, on September 8, 2007.
The new 4Kids.tv features significantly enhanced and engaging kids entertainment content in the form of branded games, video on demand TV programming, and a kids pop culture buzz section, all updated daily. These community fostering features give the user a complete online experience with customization, avatars, tagging, ranking, friend-making and personal profiles. 4Kids fans will now be able to fully customize their 4Kids.tv experience by creating individual profiles and avatars.
These social computing “Web 2.0 tools” are aimed at bolstering 4Kids.tv’s already strong user engagement. Nielsen//NetRatings recently ranked time spent as a key engagement metric. In June, 4Kids.tv surpassed the 39-minute mark in average time spent. The seamless integration of the 4Kids on-air and online content makes it a very easy and effective way to reach kids and their parents.
The new and enhanced features that kids will be able to enjoy on 4Kids.tv include:
Adding to the fun is a brand-new 4Kids.tv Rewards Points program where fans are rewarded for doing the things they love to do – watching 4Kids TV Saturday mornings on FOX, playing online games and watching online videos. With 4Kids Rewards Points, fans can cash in points to customize their avatars with limited edition avatar items like hair, eyes, noses, mouths, clothes, decorations, backgrounds, scenes and more. They can also access exclusive screen savers, wallpapers, videos and games.
The sixth season of 4Kids TV premiered on September 8, 2007. The cartoon block unleashed its most action-packed slate of original programming to date, adding three new series to its already successful lineup of popular returning shows, which currently includes Chaotic, Teenage Mutant Ninja Turtles: Fast Forward, Viva Piñata, Sonic X and Winx Club. New shows are Dinosaur King, Yu-Gi-Oh! GX, and Adrenaline Project, which is scheduled to debut later this month. Each game inspired series on 4Kids TV ties back to either a video game or trading card game elevating the interactivity and engagement to a whole new level.
4Kids TV airs nationwide on Saturdays from 8:00 a.m. to 12:00 p.m. EST on the FOX Broadcasting Network.
*Nielsen//NetRatings, Kids, Games and Toys category, Ad-Supported, Internet applications excluded, 2006: June, August, September, October, December; 2007: January, February, March, June.
About 4Kids Entertainment
Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; product development and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.tv.
The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.