FAST Acquires AgentArts, Bolstering Companys Industry-Leading Search Experience

Unique Personalization and Recommendation Technology Analyzes User Behavior, Providing Superior Relevancy and One-To-One Marketing Opportunities

NEEDHAM, Mass.--()--Fast Search & Transfer (OSEAX: FAST.OL) (FAST), the leading global provider of search technologies, today announced the acquisition of AgentArts, Inc., a leading personalization and recommendation technology company. By adding personalization and recommendation capabilities to the FAST product line, including the market-leading FAST enterprise search platform (FAST ESP), FAST becomes the first major search vendor to offer these features as part of a fully integrated platform. This ensures that FAST customers in the mobile, media, entertainment, ecommerce and knowledge discovery markets can quickly capitalize on the most innovative and effective methods to communicate with their users while strengthening their competitive edge.

AgentArts patented technology translates various types of user activity into meaningful content relationships which then power a wide variety of recommendation features. The technology uncovers online user habits and recommends content and promotions based on user patterns, as well as enabling social recommendations and Web 2.0 features such as enabling consumers to discover and explore valued content via insight from other people with similar interests.

People not only want search to offer up relevant information, they also want and expect their favorite online services to understand their unique needs and provide different ways to discover additional relevant content, said Andrew Coates, co-founder and chief executive officer of AgentArts. The marriage of the worlds most powerful search engine, FAST ESP, with our recommendation and personalization technology delivers a powerful, one-stop solution for the digital industry to get the right information in front of the right person at the right time.

Already tried and proven within the mobile sector, AgentArts has demonstrated its acumen by providing recommendations to millions of online and mobile consumers, further validating its fit with FAST ESP, the most scalable and bullet-proof enterprise search platform available on the market.

People are social beings we want to find like-minds and discover new information and products relevant to our lives. Its no surprise that search relevance has emerged as a key differentiating factor for online businesses, said Bjorn Olstad, chief technology officer for FAST. We believe that this trend will only accelerate as digital users clamor for community and social recommendation, and traditional businesses struggle to adapt. Through the acquisition of AgentArts, we continue to provide companies with innovative ways to stay ahead and provide the hyper-relevant, hyper-personalized experience people demand.

About AgentArts, Inc.

AgentArts is a leading provider of recommendation and personalization solutions for music, video, games and mobile entertainment. AgentArts offers a range of recommendation, personalization, datamining and community recommendation products to help our clients deliver a more effective and targeted entertainment experience to their customers. The company was founded in January 1999, and has offices in San Francisco, California, Washington, DC, and Melbourne, Australia.

About FAST

FAST is the leading developer of enterprise search technologies and solutions that are behind the scenes at the worlds best known companies with the most demanding search problems. FASTs flexible and scalable enterprise search platform (FAST ESP) elevates the search capabilities of enterprise customers and connects people to the relevant information they seek regardless of medium. This drives revenues and reduces total cost of ownership by effectively leveraging IT infrastructure. FASTs solutions are used by more than 2,600 global customers and partners, including America Online (AOL), Cardinal Health, CareerBuilder.com, Chordiant, CIGNA, CNET, Dell, Factiva, Fidelity Investments, Findexa, IBM, Knight Ridder, LexisNexis, Overture, Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo.

FAST is headquartered in Norway and is publicly traded under the ticker symbol 'FAST' on the Oslo Stock Exchange. For further information about FAST, please visit www.fastsearch.com.

© 2007 Fast Search & Transfer and FAST are trademarks of Fast Search & Transfer ASA. The FAST logo, FAST ESP are registered trademarks of Fast Search & Transfer ASA. All rights reserved.

Contacts

FAST
Silvie Casanova (US), +1-781-304-2545
Silvie.casanova@fastsearch.com
or
Carine Zeier (Europe), +47 23 01 12 00
pr@fastsearch.com

Contacts

FAST
Silvie Casanova (US), +1-781-304-2545
Silvie.casanova@fastsearch.com
or
Carine Zeier (Europe), +47 23 01 12 00
pr@fastsearch.com