Observer Re-Branded as Cision

Bacons, Bowdens, Delahaye, Bacons | multivision and Verbatim Share New Brand Identity and Common Name

CHICAGO--()--Observer Group, the leading global provider of media research, distribution, monitoring and evaluation services, today announced a re-branding of the entire global organization under a common name, Cision. Previously operating under ten different names worldwide, the change reinforces the distinct, but related strength of the organization across all regions projecting a global leadership position and commitment to serving clients seamlessly.

This re-branding includes Bacons Information Inc., Delahaye and Bacons | multivision in the United States, along with Bowdens and Verbatim in Canada.

Increasingly local and multi-national organizations appreciate the power that an ever expanding media universe can exert on corporate reputation and the best planned global media strategies, said Niklas Flyborg, President and CEO of Cision. The new brand and name change is significant because it streamlines client access to our wide range of integrated products and services, providing communication professionals the intelligence and insight that is linked to business strategy.

We will continue to offer our clients the same great experience with the same qualified people theyve come to know and trust; while demonstrating our value as a reliable, responsive, thought-leading and technologically-advanced firm, stated Steve Newman, CEO of Cision North America. As Cision, we deliver a rich 100-year history of world-class international expertise that ensures consistent global service wherever our clients operate.

To learn more about Cision visit www.cision.com.

About Cision AB:

Cision improves clients performance through integrated services and software solutions for reputation and campaign management, media monitoring and research of media contacts. Cision AB is quoted on the Nordic Exchange and has approx. 20,000 shareholders. The company has around 2,700 employees and a turnover of SEK 1.9 billion in 2006. Cision operates in the U.S., U.K., Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal and Lithuania.

Contacts

Cision North America
Mary Durkin, 203-663-2430
Vice President, Corporate Communications
mary.durkin@cision.com

Contacts

Cision North America
Mary Durkin, 203-663-2430
Vice President, Corporate Communications
mary.durkin@cision.com