Survey: Hybrids Cost Less Than Peers Over Long Term

Prius Remains Highest Rated Hybrid, but All Models Excel on Total Cost of Ownership

DETROIT--()--A survey released today by PRIMEDIA's, the leading source for automotive ownership cost and value analysis, reveals that the twenty-two hybrid vehicles currently on the market save their owners more money than the other vehicles in their respective classes.

With the number of hybrids now on the market, the end of 2006 was an opportune time to examine the cost performance of each hybrid model with respect to the rest of the vehicles in their peer group, said James Bell, publisher of Across the board, we found that all twenty-two hybrid vehicles have a better Total Cost of Ownership (TCO) over five years or 70,000 miles than the vehicles they directly compete against.

Bell said that aside from lower fuel costs, other factors playing a role in hybrids cost performance are better-than-expected depreciation and resale value. Also, contrary to skeptics and critics, repair and maintenance costs have not proven to be higher than those of other vehicles.

Up to now, Bell added, The Prius has been the darling of the hybrid set, and it remains our highest rated value for hybrid vehicles. But this survey validates the cost performance of the other many hybrid models that are currently on the market. All of the hybrids in our study have achieved Excellent ratings in their respective classes from

IntelliChoice.coms hybrid survey ranks hybrids in order of their performance against their peer group:







5Yr Expected



5Yr Actual

Toyota Prius 33305  19897 
Honda Civic Hybrid (Auto) 31595  23268 
Honda Civic Hybrid w/Nav (Auto) 32843  24891 
Toyota Highlander Hybrid 2WD 44841  34038 
Lexus RX 400h 2WD 54121  41472 
Lexus RX 400h AWD 55509  42681 
Toyota Highlander Hybrid 4WD 45868  35690 
Lexus RX 400h AWD (Original Version) 57231  45640 
Toyota Highlander Hybrid Limited 2WD 48409  38902 
Ford Escape Hybrid 2WD 39361  32188 
Toyota Highlander Hybrid Limited 4WD 49436  40552 
Mercury Mariner Hybrid 41349  34331 
Ford Escape Hybrid 4WD 40839  34696 
Honda Accord Hybrid 40803  34706 
Honda Insight (Manual) 28724  24755 
Honda Insight AC (Auto) 30354  26424 
Honda Insight AC (Manual) 29690  26212 
Honda Accord Hybrid w/Nav System 42305  37411 
Chevrolet Silverado LT Hybrid 2WD* 42840  39377 
GMC Sierra SLE Hybrid 2WD* 43041  39709 
Chevrolet Silverado LT Hybrid 4WD* 45345  42260 
GMC Sierra SLE Hybrid 4WD* 45824  42884 

* All trim lines 1500 Extended Cab


When analyzing Total Cost of Ownership, focuses on seven key criteria, including depreciation, fuel cost, finance costs, insurance, repairs, maintenance and applicable state fees. In the case of hybrids, also factors in federal tax credits.

For the survey, 2006 model year hybrids were analyzed for their Total Cost of Ownership over a five-year or 70,000-mile period. The five-year expected Cost of Ownership for each hybrid vehicle is based on the average cost of all vehicles in each class.

Hybrids are proving themselves to be an excellent alternative for car buyers. Even when factoring in the additional upfront costs for their purchase, the long-term savings hybrids generate makes them a sensible and attractive purchase, said Bell.

Against all criteria, found the Toyota Prius to be the best in overall class. Along with the Toyota Prius, the Honda Civic, Toyota Highlander, Ford Escape and Honda Insight also received top marks for value. Some of the top hybrids in the 2006 survey were previously awarded IntelliChoices Best Overall Value of the Year (BOVY). IntelliChoice.coms BOVY awards recognize cars, trucks and SUVs that will cost significantly less to own than would be expected of vehicles at their purchase prices. A listing of 2006 winners and more information on the awards can be found at

2007 ownership costs on all new hybrid and regular models will be available from in late January.


Part of PRIMEDIA's Enthusiast Media, IntelliChoice is the market leader in automotive ownership cost and value analysis. Founded in 1986, IntelliChoice is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the IntelliChoice web site (, consumers get the help they need to research, compare, configure and price vehicles. The site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and online buying services.


Jocelyn Johnson, 917-406-5886
Brian Posnanski, 314-518-6449


Jocelyn Johnson, 917-406-5886
Brian Posnanski, 314-518-6449