Disney Publishing Worldwide Debuts New Parenting Magazine; Wondertime Promises to Redefine Category

NEW YORK--()--Feb. 14, 2006--Carrying nearly 70 pages of advertising, Disney Publishing Worldwide introduces Wondertime, on newsstands this week. Designed to help moms understand how children are learning and growing, Wondertime, the first new U.S. magazine from Disney Publishing Worldwide in more than a decade, promises to create a refreshing new niche in the parenting category.

Wondertime helps education-focused parents understand how their children learn and grow, inspiring them to see the world through the eyes of their kids. A celebration of the wonder of this all-too-fleeting time, Wondertime mixes playful learning activities and everyday adventures with compelling insights into the fascinating ways children develop physically, socially, intellectually, creatively, and emotionally.

"Just as recently successful magazines have redefined women's service books, Wondertime will do the same for the parenting category," said Glenn Rosenbloom, senior vice president, group publisher, Disney Publishing Worldwide. "The other parenting titles focus on do's and don'ts. Wondertime will focus on the joy - not the job -- of parenting."

"Wondertime will be the magazine that goes beyond potty training, colic, and tantrums to help us understand and celebrate the amazing things our kids are learning everyday," said Alexandra Kennedy, vice president, editorial director, Family and Children's Magazine Group, Disney Publishing Worldwide. "We hope that Wondertime will serve as a lively forum for parents to swap stories about their children's development."

Wondertime launches as a quarterly, with plans to increase frequency to six times a year in 2007 and ten times thereafter. The oversized book has a soothing, airy feel and an earth-tone color palette. Wondertime sells for a cover price of $4.95 and has a rate base of 300,000.

Major advertisers in the launch issue include Kraft, Sony, Johnson & Johnson, Nestle, Kimberly Clark, Playtex, Quaker, Hanna Andersson and General Mills -- and a substantial 11-page commitment from the Playskool division of Hasbro.

In addition, The Walt Disney Company support for Wondertime includes signage at the Disney parks, a web site in development through the Walt Disney Internet Group, and subscription offers inserted in upcoming video and DVD releases.

About Disney Publishing Worldwide (DPW):

Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books and magazines with 441 children's magazines published and 120 million children's books sold each year. Headquartered in New York, DPW publishes books and magazines in 85 languages in 75 countries, reaching more than 100 million readers each month.

Contacts

The Rosen Group
Emily Boak, 212-255-8455
emily@rosengrouppr.com

Contacts

The Rosen Group
Emily Boak, 212-255-8455
emily@rosengrouppr.com