"I am pleased to appoint Alex Mirza to this newly created position, and am confident in his ability to make a significant contribution to the Hilton Family of Hotels," said Hart. "This new role has the potential to derive significant value for the company by partnering our industry-leading brands with products and services that will enhance our guests' experiences, increase our market share and add to our profitability."
Prior to joining Hilton, Mirza was a senior executive in the travel and transportation practice at Accenture. Prior to Accenture, Mirza was head of strategic planning at Starwood Hotels and Resorts Worldwide, where he was responsible for brand positioning, development planning and business innovation. Mirza started his career at First Financial, Inc. and opened the first U.S. office servicing corporate high net-worth clients. His consulting background includes several years of project management experience with Deloitte/Braxton Associates in the areas of value-based management, growth strategy and globalization.
Mirza was subsequently a senior principal at Strategos, an innovation consultancy where he worked with management teams in the luxury hospitality, travel, consumer and asset management industries in the areas of customer strategy, new product development and service innovation.
Mirza holds an MBA from Harvard Business School, with a focus on brand marketing and corporate strategy. He also holds an M.A. in Economics and a B.A. Honors from Queen's University in Kingston, Canada.
About Hilton Hotels Corporation
Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R) and Homewood Suites by Hilton(R). For more information, please visit www.hiltonfamily.com.