American Society of Magazine Editors Unveils Top 40 Magazine Covers of the Last 40 Years; Rolling Stone, Esquire and The New Yorker Garner Top Honors in ASME's Magazine 40/40 Competition

FAJARDO, Puerto Rico--()--Oct. 17, 2005--

  John Lennon / Yoko Ono, Demi Moore and Muhammad Ali Grace Top-Three Winning Covers from 1965 to 2005  

The 40 greatest magazine covers of the last 40 years were unveiled today at the American Magazine Conference (AMC) 2005 at the Wyndham El Conquistador in Puerto Rico, by Mark Whitaker, President of American Society of Magazine Editors (ASME) and Editor of Newsweek magazine, and AMC Chairman Evan Smith, Editor of Texas Monthly.

View the full list of the winners and high-resolution images of the winning covers on

Rolling Stone's January 22, 1981 cover of John Lennon and Yoko Ono was named the top magazine cover to appear since 1965, while Vanity Fair's cover featuring a naked, pregnant Demi Moore (August 1991), ranked as the # 2 cover. The # 3 cover from Esquire's April 1968 issue depicted Muhammad Ali with six arrows in his body. Three Esquire covers were ranked among the top 10 covers of the past four decades, while The New Yorker had two covers among the top 10.

Saul Steinberg's March 29, 1976 The New Yorker cover, View of the World from 9th Avenue, which has come to represent Manhattan's telescoped perception of the country beyond the Hudson River, was ranked the # 4 cover. Esquire's other top covers (in addition to Muhammad Ali) included Andy Warhol in a Campbell's tomato soup can (May 1969; # 5), the Vietnam-era "Oh my God - we hit a little girl" cover (October 1966; # 8), and Bill Clinton (December 2000; # 19).

The New Yorker's haunting black-on-black depiction of the World Trade Center (September 24, 2001; # 6) received the most votes of the nine 9/11 covers that were submitted for judging. Two other magazines were cited for their 9/11 covers: TIME (September 14, 2001; #25) and Fortune (October 1, 2001; #29). A third New Yorker issue (December 10, 2001; # 14), featuring a conceptualized map of New York title New Yorkistan, gave the magazine three covers among the top 40.

Rounding out the top-ten were National Lampoon's infamous "If you don't buy this magazine we'll shoot this dog" cover from its January 1973 issue (# 7), the September 1992 cover of the dramatically redesigned Harper's Bazaar, featuring Linda Evangelista in the "Era of Elegance" (September 1992; # 9), and the National Geographic cover with the striking image of a 12-year-old Afghan girl, a refugee from her war-torn homeland (June 1985; # 10).

Of the top multiple-winners, Esquire, Time and Life magazines each had four covers, which were ranked among the top-40 submissions.

Other winners* in the Magazine 40/40 Competition included everything from large-circulation magazines such as Vanity Fair, Newsweek and People to a wide range of smaller magazines and niche publications, including Details, The Economist, Fast Company and The Nation.

"The breadth and quality of the 444 submissions we received was striking, and showed the creativity and innovation of our industry," said ASME Executive Director, Marlene Kahan. "Clearly, the top-ranked covers were resonant and iconic, striking a deep chord with our judges. In total, these covers provide an evocative snapshot of our nation and its preoccupations throughout the past four decades."

The array of submissions included: Gourmet (whose March 1970 cover dared to present a raw fish entree), urban music and culture magazine Vibe, PC World (whose cover "How to Connect to the Internet" in 1995 reflected a watershed moment in connectivity), The Advocate (whose February, 1983 cover featured a little known epidemic among gay men), Travel & Leisure, Spy, Forbes, Texas Monthly, BusinessWeek and the online magazine Slate (whose November 2003 cover carried the chilling headline, "Another way terrorists can down passenger planes").

ASME created the "Magazine 40/40" competition earlier this year. A judging panel of 52 magazine editors, design directors, art directors and photography editors was charged with picking the 40 top covers from a pool of 444 images representing 136 magazines. The contest was open to all consumer magazines published in the United States. Magazines were invited to submit up to four entries from their respective publications. Entrants were also encouraged to nominate covers of magazines that were not published by their company or were no longer being published.

"This diverse and surprising spectrum of covers is a fascinating cultural montage, and beyond that, points to the role that magazines play in shaping our culture and telling our history," said Whitaker. "From newer magazines, such as Budget Living and Details, to venerable titles such as Vanity Fair and The New Yorker, these images reflect and shape decisive moments in American society - revolutions in design, technology and landmark geo-political events."

In total, of the 41 winning covers, 32 were photographs, seven were illustrations, and two displayed typeface, only. The decade-by-decade breakdown was as follows: 11 winning covers from the 1960s; eight winning covers from the 1970s; three winning covers from the 1980s; ten winning covers from the 1990s, and nine winning covers from the 2000s.

The American Society of Magazine Editors is a non-profit professional organization for editors of magazines edited, published and distributed in the U.S. Established in 1963, ASME currently has about 900 members nationwide. Among other things, ASME provides an opportunity for magazine editors to network with their peers. ASME works to preserve editorial independence and speaks out on public policy issues, particularly those pertaining to the First Amendment.

Magazine Publishers of America is the industry association for consumer magazines. Established in 1919, MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate members. Staffed by magazine industry specialists, MPA is headquartered in New York City, with an office of government affairs in Washington, DC. For more information, visit

*There was a five-way tie for the 37th spot, resulting in 41 magazine covers on the list.


1. Rolling Stone - Jan. 22, 1981 - John Lennon and Yoko Ono laying in

2. Vanity Fair - Aug. 1991 - Nude pregnant Demi Moore

3. Esquire - April 1968 - "The Passion of Muhammad Ali": Ali with
arrows in his body

4. The New Yorker - March 29, 1976 - Drawing of New York from Hudson
River and rest of the country to Pacific Ocean

5. Esquire - May 1969 - Andy Warhol drowning in Campbell's soup can -
"The decline and collapse of American avant-garde"

6. The New Yorker - Sept. 24, 2001 - 9/11 - Twin towers drawing in all
black against a gray skyline

7. National Lampoon - January 1973 - "If you don't buy this magazine,
we'll kill this dog" - Man pointing gun at terrified dog

8. Esquire - October 1966 - "Oh my God - we hit a little girl."

9. Harper's Bazaar - Sept. 1992 - Linda Evangelista holding up the
letter 'A' in magazine's title: "Enter the Era of Elegance"

10. National Geographic - June 1985 - Afghan girl - "Haunted eyes of
an Afghan refugee's fears"

11. Life - April 30, 1965 - "Drama of life before birth" - fetus in
womb drawing

12. Time - April 8, 1966 - "Is God Dead?"

13. Life - 1969 - Man on the moon: "To the moon & back"

14. The New Yorker - December 10, 2001 - "New Yorkistan" map: New York
divided into Middle Eastern names

15. Harper's Bazaar - April 1965 - Model's face peering through pink

16. The Economist - Sept. 10-16, 1994 - Two camels portraying: "The
Trouble with Mergers"

17. Time - June 21, 1968 - Lichtenstein drawing: "The gun in America"

18. ESPN - June 29, 1998 - Michael Jordan jumping against all-white

19. Esquire - December 2000 - smiling Bill Clinton photo

20. Blue - October 1997 - Man diving

21. Life - November 26, 1965 - Vietcong prisoner with eyes and mouth
taped shut: "The blunt reality of war in Vietnam"

22. George - Oct/Nov 1995 - Cindy Crawford dressed as George

23. The Nation - November 13, 2000 - George Bush: What me, worry?

24. Interview - December 1972 - Andy Warhol photographing model for
the Christmas issue

25. Time - September 14, 2001 - 9/11: Photo of twin towers terrorist

26. People - March 4, 1974 - Young Mia Farrow biting a strand of
pearls, set to star in Gatsby

27. Entertainment Weekly - May 2, 2003 - Nude Dixie Chicks - 
"Country's controversial superstars take on their critics"

28. Life - April 16, 1965 - Black and white photo: "Vietcong zero in
on vulnerable U.S. copters"

29. (tie) Playboy - October 1971 - African American woman posing on
Playboy bunny chair

29. (tie) Fortune - Oct. 1, 2001 - "Up from the ashes": Man covered in
ashes after 9/11 terrorist attacks

31. Newsweek - November 20, 2000 - Half Bush, half Kerry photo: "And
the winner is..."

32. Vogue - May 2004 - Nicole Kidman's back profile - dress in an
elegant gown

33. (tie) Newsweek - July 30, 1973 - "The Nixon Tapes": Aerial view of
the White House turned into a tape recorder

33. (tie) Wired - June 1997 - Apple symbol covered in barbed wire:

35. New York - June 8, 1970 - "Free Leonard Bernstein"

36. People - September 15, 1997 - Black and white Princess Diana photo

37. Details - February 1989 - Cyndi Lauper photo

37. (tie) Fast Company - Aug/Sept 1997 - "The brand called You" -
against a Tide background

37. (tie) Glamour - August 1968 - "Best Dressed College Girls" with a
black woman as the cover model (first time a black woman appeared on
the cover of a national women's magazine)

37. (tie) National Geographic - October 1978 - Gorilla taking
photograph: "Conversations with a gorilla"

37. (tie) Time - April 14, 1997 - Ellen DeGeneres: "Yep, I'm Gay"


Magazine Publishers of America
Howard Polskin, 917-751-4407
Cris Dinozo, 212-872-3731


Magazine Publishers of America
Howard Polskin, 917-751-4407
Cris Dinozo, 212-872-3731