VenturCom Changes Name to Ardence, Re-Locates to New Global Headquarters; New Software-Streaming Solutions Are Fueling Growth and Creating Additional Market Opportunities

WALTHAM, Mass.--()--Jan. 31, 2005--VenturCom, a global leader in designing and developing software solutions that enhance the control, dependability and management of Windows(R) operating systems, today announced that it has changed the company name to Ardence and will market its flagship software-streaming solutions under the Ardence brand name.

The name change and re-branding coincide with today's opening of the company's new global headquarters on Route 128 in Waltham, a re-location that will accommodate the steady growth that is being fueled by the increasing success of Ardence, a suite of software-streaming solutions that are being deployed in enterprise environments world-wide.

Changing the name of our company to Ardence and branding our leading product under the name Ardence are the right moves at the right time," said Ardence Chairman, President and CEO Richard J. Davis. "VenturCom was a well-known brand and a trusted name in the embedded business and it served us well for more than two decades, but the tremendous opportunities we see for our Ardence software-streaming solutions have dictated both a change in strategy and a change in branding to complement that strategy."

Davis noted that while the company's successful and well-known embedded software products - RTX, ETS and ReadyOn - continue to thrive in highly specialized markets, the Ardence software-streaming solutions "are taking us in new directions and accelerating our growth."

He said the widespread applicability of the Ardence streaming solutions (formerly known as BXP), which enable on-demand streaming of both the operating system and applications to remote computers, has opened up additional large markets.

"We believe that Ardence represents breakthrough technology and that the economic benefits are too compelling to ignore. Our customers are consistently reporting very significant system-management, and user benefits. Better yet, this new software-streaming approach delivers a new level of simplicity that makes it tremendously attractive in both desktop and data center applications throughout the Enterprise.

"And because the Ardence solutions are software-only, they work within existing architectures. This enables companies to extend the life of hardware and receive an enviable return on investment. Fortunately, customers are recognizing the value these streaming solutions deliver and the rapid adoption we're seeing world-wide is driving our channel-development and marketing efforts," Davis said.

Davis noted that while the company's name and its Waltham address are changing, he stressed that "we remain committed to the continued excellence of our embedded software solutions - RTX, Phar Lap ETS and ReadyOn. Of course our Microsoft distribution business remains a key component of our strategy."

Ardence solutions are available in different configurations including: the Ardence Desktop Edition, Ardence Server Edition, Ardence Secure, Ardence Corporate License Edition, Ardence Device Edition and Ardence Academic Edition. There is also a High Availability Option to eliminate a single point of failure.

Ardence streaming solutions are deployed world-wide in call centers, in education, in U.S. Government agencies, in retail operations and elsewhere, enabling companies to simplify, secure and get the most out of their IT architectures.

About Ardence, Inc.

Ardence, Inc. - formerly VenturCom, Inc. - is a global leader in designing and developing software solutions that enhance the control, dependability and management of Windows(R) operating systems.

Ardence streaming-software solutions (formerly BXP) enable on-demand streaming of the operating system and applications, providing economic, system-management, and user benefits at the desktop and in the data center. Additionally, because it is a software-only solution, Ardence software streaming works with, and extends the life of existing hardware. Ardence streaming solutions have widespread application throughout the Enterprise and are deployed world-wide.

The company's embedded solutions include RTX, Phar Lap ETS and ReadyOn. RTX is a real-time solution that enhances the control of Windows, providing greater flexibility and reliability. Phar Lap ETS is the smallest-footprint Win32 real-time operating system in the market, and ReadyOn provides instant-on functionality for Windows devices.

Ardence, Inc. is also a leading distributor of Microsoft operating system embedded products.

Contacts

Ardence, Inc.
Brian Carter, 781-693-6241
bcarter@ardence.com
www.Ardence.com
or
PAN Communications, Inc.
Erica Burns, 978-474-1900
Ardence@pancomm.com

Contacts

Ardence, Inc.
Brian Carter, 781-693-6241
bcarter@ardence.com
www.Ardence.com
or
PAN Communications, Inc.
Erica Burns, 978-474-1900
Ardence@pancomm.com