DreamWorks' Shrek Franchise Delivers a Record-Setting $1.6 Billion in Consumer Home Entertainment Spending

DreamWorks Animation's Shrek 2 has sold more than 37 million units worldwide since its November release, making it the world's #1 home video release of the year. (Photo: Business Wire)

GLENDALE, Calif.--()--Jan. 3, 2005--DreamWorks (NYSE:DWA):

-- Shrek 2 is Crowned the World's #1 Home Video Release of 2004 With Over 37 Million Units Sold

-- Shrek 2 Captures Title of North America's Biggest Home Video Release and Best Selling DVD of the Year

DreamWorks Animation SKG, Inc. (NYSE:DWA) and DreamWorks Home Entertainment reported today that DreamWorks Animation's Shrek franchise has generated over $1.6 billion of consumer home entertainment spending since its inaugural launch in 2001 with the record-shattering VHS/DVD release of Shrek. DreamWorks Animation's current video hit, Shrek 2, has sold more than 37 million units worldwide since its November release -- making the third highest grossing feature film in U.S. history the world's #1 home video release of the year.

In North America, Shrek 2 earned the crown of #1 home video and DVD release of the year selling over 24 million combined units, of which 21.6 million were DVDs. The title has also conquered records abroad and is on track to become the biggest home video release of all time in Australia, New Zealand and Mexico; the best-selling DVD of all time in Brazil; the best-selling DVD of all time and the #1 animated home video release of all time in the U.K. Shrek 2 is expected to become the top animated release of all time in South Korea, and the biggest animated DVD release ever in Spain and Germany.

Domestically, Shrek 2 brought in $458 million in home video retail revenue, with consumer sales accounting for $414 million of the total. The DVD category continues to be one of retail's top holiday sales leaders, and Shrek 2 pulled to the front of the pack by ringing up more sales this fourth quarter than any other DVD in the history of the home entertainment industry.

The record sales performance of Shrek 2 around the world demonstrates the continued strength of the Shrek property, which in only 3 years has generated over $1 billion in consumer spending in North America alone. In the international marketplace, the Shrek franchise has delivered $600 million to date, with Shrek 2 yet to release on VHS/DVD in additional major territories.

Shrek 2, which opened on May 18, 2004, was the third highest grossing film of all time in the domestic box office, achieved the highest domestic box office gross of any animated film, had the most successful three-day opening weekend of any animated film and broke the single-day box office sales record for any film grossing $44.8 million and was the most widely distributed film ever in the domestic theatrical market (playing in 4,223 theaters at its peak).

DreamWorks Animation SKG is dedicated to the development and production of animated feature films and television projects to entertain a wide-ranging audience. Some of the films released under the DreamWorks Animation banner include the Oscar(R)-winning Shrek, its top-grossing sequel Shrek 2, and the current hit Shark Tale.

DreamWorks SKG was formed in October 1994, by its three principal partners, Steven Spielberg, Jeffrey Katzenberg and David Geffen -- as a single company to produce live-action motion pictures; animated feature films and television programs; network, syndicated and cable television programming; records; books; toys and consumer products.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission (SEC). Except as required under the federal securities laws and the rules and regulations of the SEC, we do not have any intention or obligation to update publicly any forward-looking statements after the distribution of this document, whether as a result of new information, future events, changes in assumptions or otherwise.

Contacts

DreamWorks Home Entertainment
Missy Davy, 818-695-3479
mdavy@dreamworks.com

Contacts

DreamWorks Home Entertainment
Missy Davy, 818-695-3479
mdavy@dreamworks.com