The remarkable four-disc Live Aid DVD was released on 8th November by Warner Vision International. The DVD contains over 10 hours of historic footage from the live concerts held simultaneously in London and Philadelphia in 1985. Not only was this an unforgettable event with an extraordinary line-up of performing artists, it also led to over $140 million being raised for the Band Aid Trust, which used the money to help to save lives of those affected by famine in Africa.
Including excerpts from the DVD, such as artist performances, television interviews and documentaries, the event took the audience back in time to what the media had described at the time as "The Greatest Show on Earth."
David Pope, Director Business Development, CSS and Preshow at DTS, explains: "The 24-bit DTS audio added to the realism of the concert, bringing the sounds of the crowd alive and recreating the atmosphere of this unforgettable event. It is a great honour for DTS to be part of this and we would like to thank Christie Projectors and On Sight for helping us at the event in London."
"Our cinemas offer the ideal venue to bring a live concert to life," adds Oliver Pasch, Director Technical Operations CinemaxX. "Thanks to the Weischer Mediengruppe and their OneDCN-preshow-system, we were able to use an HD Projector and the DTS XD10 Cinema Media Player to provide DTS' high-quality multi-channel audio, thrilling the German CinemaxX audiences with a unique, big screen experience."
Paul Schofield, Sound & Projection Manager, Odeon also comments, "I was delighted with the customer response to our latest alternative presentation. The quality of the Live Aid footage, shot in the mid eighties, was truly amazing. The energy and excitement of this momentous and historical event truly 'rocked' our packed cinema audience. The DTS sound, via the XD10 Cinema Media Processor, not only captured perfectly the mood of the original event, but demonstrated how beneficial surrounding the audience with digital sound can be."
Fans can recreate the same experience in their own homes as the DVD release also features a DTS soundtrack. Proceeds from the sale of the DVD will be donated to the Band Aid Trust. VAT on this and the Band Aid Single, to be released on 28 November, will also be refunded to the charity.
About the XD10 Cinema Media Player
Engineered to deliver up to 10 channels of scalable digital surround sound (expandable to 16 channels), the XD10 Cinema Media Player is an expandable media solution for pre-show and feature film presentation. The XD10 is compatible with both traditional film playback and emerging D-Cinema applications. An internal hard drive is used as the film sound signal source, while two DVD drives enable download of film sound information to the hard drive. Giving distributors and exhibitors the flexibility of storing either multiple languages of one title or multiple titles, the XD10 will automatically load and store a multitude of film soundtracks. The XD10 can also deliver high definition video for alternative content applications and provide networking and pre-show programming functionality for integration of audio and video playback.
About the Band Aid Trust
Charity Number: 292 199
From January 1985 until the release of the DVD in November 2004, the Band Aid Trust and Live Aid Foundation spent over $144 million on the relief of famine in Africa by supporting projects in Burkina Faso, Chad, Eritrea, Ethiopia, Mali, Niger and Sudan. Money raised from the sale of this DVD will be used to continue the work of the Band Aid Trust in Africa.
DTS (Digital Theater Systems, Inc.) (NASDAQ:DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processors, and there are 280 million DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as 5.1 Music Discs, DVD-Video, DVD-Audio and DVD-ROM software. Additionally, DTS is featured on more than 23,000 motion picture screens worldwide. Founded in 1993, DTS is headquartered in Agoura Hills, California and has offices in the United Kingdom, Japan and China. For further information, please visit www.dtsonline.com.
DTS is a trademark of Digital Theater Systems, Inc.