These are just some of the issues explored in the September 2004 premiere issue of Adweek's Marketing y Medios, a new trade magazine covering marketing, media and advertising news for businesses targeting the U.S. Hispanic population. The monthly print edition is available now and the companion Web site, which will be updated daily with news and data, is live at www.marketingymedios.com.
"Latinos need to be understood and approached as the dynamic diverse and complex group of people they constitute," said Laura Martinez, Editor of Marketing y Medios. "With a staff as diverse as the marketplace itself, we are committed to help marketers walk through the sometimes intricate world of multiculturalism."
The launch issue's cover story, "Hispanic Hyper-Growth: Welcome to Charlotte, North Carolina," discusses how big brands need to take note - and action - of the Carolinas' growing Hispanic population. Other pieces include a profile of Nely Galan, the Latina reality-TV guru responsible for the success of FOX's The Swan, and a look at how Hispanic radio is falling under the FCC's indecency radar.
"The launch issue has been an overwhelming success among Hispanic media companies," added Publisher Michael Hatherill. "We premiered with 19 1/2 ad pages and marketers are recognizing that this is the place to be to reach this important demographic."
Marketing y Medios launches with a circulation of 18,000. Readers include marketers in major product categories, advertising executives and media planners and buyers.
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