Punch Your Vote with Bush vs. Kerry Boxing by Sorrent; Political Satire Meets Mobile Gaming With a Right-Left Combo; Nation Can Voice its Opinion With Unique Real-Time Scorecard

Bush vs. Kerry Boxing by Sorrent is the first and only politically charged game for mobile phones, giving mobile phone users a fun way to "punch" their vote before November's election. (Photo: Business Wire)

SAN MATEO, Calif.--()--Aug. 25, 2004--Can't wait for November to punch your vote? Sorrent, a leading creator and global publisher of mobile entertainment, today announced the launch of Bush vs. Kerry Boxing, the first and only politically charged game for mobile phones. Bush vs. Kerry Boxing allows mobile subscribers to step into the ring as either candidate and take their best shot at knocking out their opponent using signature Bush vs. Kerry Boxing moves, including the "Right Wing Hook" and the "Far Left Jab."

"People are anxious to cast their vote in the upcoming election and are looking for ways to voice their political opinions," said Robert Nashak, vice president of production, Sorrent. "Bush vs. Kerry Boxing gives mobile subscribers around the country a fun and playful way to show their political support."

As if interest in the campaigns and anticipation for the election in November wasn't enough, the results of every match between Bush and Kerry on mobile phones across the country will be automatically posted to Sorrent's web site (www.sorrent.com), giving visitors a glimpse, at any moment, of which candidate is leading the "Pugilist Poll." In addition, ten percent of proceeds from Bush vs. Kerry Boxing will go to Rock the Vote, a non-profit, non-partisan organization with the mission of engaging youth in the political process by incorporating the entertainment community and youth culture into its activities.

Bush vs. Kerry Boxing features two modes -- "The Main Event," a down-and-dirty clash between George W. Bush and John Kerry; and "Campaign Mode," which challenges subscribers to fight their way through the ranks of several of the opposing party's key political figures.

About Sorrent, Inc.

Sorrent is a leading creator and global publisher of wireless entertainment. Sorrent's critically-acclaimed content features single and multiplayer games, based on original and licensed properties, including an award-winning suite of FOX Sports titles. Sorrent has developed a proprietary technology infrastructure that delivers graphically rich, fast-paced mobile games on more than 100 Java and BREW-enabled handsets. With offices in San Mateo, California and London, England, the company's extensive distribution network includes all of the U.S. wireless carriers, as well as some of the largest carriers around the world. Founded in 2001, Sorrent has attracted top tier venture capital firms including NEA, BA Venture Partners, Sienna Ventures and Globespan Capital Partners. For more information, visit www.sorrent.com.

About Rock the Vote

Founded in 1990 by members of the recording industry, Rock the Vote is a non-partisan, non-profit organization dedicated to protecting freedom of expression and empowering young people to change their world. Over the past decade, Rock the Vote has called on young people to recognize their role in creating significant political and social change. In addition to registering over three million new young voters, Rock the Vote street teams are engaging young people as civic activists in their communities and contributors to the political process. These street teams have organized, educated and registered voters at thousands of concerts, community festivals, college campuses, pride events and coffee shops across the nation. Visit the website at www.rockthevote.com.

Sorrent, Inc. is a trademark of Sorrent, Inc. All other trademarks are the property of their respective owners.

Contacts

Alta Public Relations
Chris Clark, 415-503-3925
chris@altapr.com
Megan Novak, 415-503-3927
megan@altapr.com

Contacts

Alta Public Relations
Chris Clark, 415-503-3925
chris@altapr.com
Megan Novak, 415-503-3927
megan@altapr.com