Chunky Monkey Celebrates Birthday! Flavor Turns 15; Character Turns 30

BURLINGTON, Vt.--()--March 26, 2004--Chunky Monkey fans have reason to celebrate! The popular flavor is marking its 15th birthday! It also happens to be the 30th birthday of the fun-loving cartoon character, Chunky Monkey, created by cartoonist Pauline Comanor!

In observance of these twin occasions, Ben & Jerry's will donate pints of Ben & Jerry's ice cream to the Bristol-Myers Squibb Children's Hospital in New Brunswick, New Jersey. Also, cartoonist Pauline Comanor will present patients with her cuddly and friendly Chunky Monkey doll based on her cartoon character. Despite some early misgivings that there wouldn't be much of a market for banana ice cream, soon after its introduction in 1988, Ben & Jerry's Chunky Monkey flavor zoomed into the top five most popular Ben & Jerry's flavors and developed a regular following that it has maintained to this day.

Making his debut in 1973, Comanor's Chunky Monkey cartoon character has been a long-standing hit with kids and adults. She has popularized him around the world in appearances she has made from New England to New Zealand performing in shopping malls under her billing of "The World's Fastest Cartoonist" and creator of the Chunky Monkey character. The Chunky Monkey character has also been the subject of a book Comanor published in 1983 and of murals she has created for various pediatric hospitals and children's charities.

Just what is it about Chunky Monkey that makes people want to smile? A delicious banana ice cream with handfuls of walnuts and hunks of chocolate? A lovable cartoon character who can't get enough bananas? What we do know for sure at Ben & Jerry's is that an ice cream by any other name might taste as delicious, but it would be half the fun.

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super premium ice cream and ice cream novelties, using Vermont dairy products and high quality, all natural ingredients. The company is committed to using milk and cream that have not been treated with the synthetic hormone, rBGH. Ben & Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's scoop shops, restaurants and other venues.

Ben & Jerry's, a wholly-owned autonomous subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Contributions made via the Ben & Jerry's Foundation in 2001 totaled over $1.4 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's fabulous flavors, visit www.benjerry.com.

Contacts

Ben & Jerry's
Chrystie Heimert, 802-846-1500, ext. 7700

Contacts

Ben & Jerry's
Chrystie Heimert, 802-846-1500, ext. 7700