Giuliani Partners LLC Becomes Strategic Investor in CamelBak Products

NEW YORK--()--March 1, 2004--

  Former NYC Police Commissioner Bernard Kerik To Join Board Of CamelBak; The Leader in Personal Hydration Systems  



Giuliani Partners announced today that it is becoming a strategic investor in CamelBak Products, the leader in personal hydration systems. CamelBak has developed a superior product with applications that extend well beyond the sports and recreation market into the realm of public safety and defense. CamelBak is the only hands-free hydration system with a chemical and biological resistant reservoir for operating in hazardous environments. This investment by Giuliani Partners marks the first initiative in its partnership with Bear Stearns Merchant Banking to identify and invest in companies focused on the security, public safety and emergency preparedness sectors.

In addition, Bernard Kerik, Senior Vice President at Giuliani Partners and former New York City Police Commissioner, will be joining CamelBak's Board of Directors. "I'm honored to join the Board and I look forward to working with the company on expanding their market," said Mr. Kerik who served as Interim Minister of the Interior in Iraq. "I used their hands-free hydration system in Iraq in July of 2003 so I know how valuable this product is and the important applications it has in a broad range of market sectors."

Glenn Gross, President and CEO of CamelBak Products, said, "Giuliani Partners and in particular Bernard Kerik, will help us better understand the various needs within the military, law enforcement and first responder sectors and help us develop and market our products. Our involvement with the military in the Middle East has helped show the value of hands free hydration and we can clearly see its value to the law enforcement and first responder communities."

Since the attacks of September 11, 2001, first responders have understood that being prepared for disasters and threats means having a "go bag" packed with essential gear. Larger versions of CamelBak hydration systems with storage capacity are now the official "go bags" used by the U.S. Customs and Border Protection, the U.S. Department of Health and Human Services, the National Park Service and the New York State Governor's protection detail, among others.

About CamelBak

CamelBak is the originator and world leader in hands-free systems for hydration on the move. Since 1991, CamelBak has built a reputation with first responders, law enforcement officials and military personnel as the product of choice when seeking state-of-the-art hydration. CamelBak continues to refine and evolve its products for situations that demand hydration to support peak performance, whether dealing with natural disasters at home or potential biological and chemical threats abroad. The company is headquartered in Petaluma, California. For more information please visit www.camelbak.com.

About Giuliani Partners

Giuliani Partners is a consulting firm formed in 2002 by former New York City Mayor Rudolph W. Giuliani, a number of his senior executives from his eight-year tenure and experienced business executives. Giuliani Partners assists chief executive officers in securing the future of their firms by protecting their knowledge, financial and physical assets, their people and their brand.

With Mr. Giuliani as Chairman and CEO, the firm draws upon its experience and expertise in innovative financial management, public safety, security, emergency preparedness, business continuity and leadership during crises. This team includes former Police Commissioner Kerik, former Corporation Counsel Michael Hess, former Vice Chairman of Ernst & Young Steven Oesterle, former Fire Commissioner Thomas Von Essen, and former Office of Emergency Management Commissioner Richard Sheirer, as well as other former city officials and senior financial executives. Giuliani Partners provides clients with a comprehensive set of solutions addressing critical concerns of major corporations today.

About Bear Stearns Merchant Banking

Bear Stearns Merchant Banking, the dedicated private equity arm of Bear, Stearns & Co. Inc., invests private equity capital in compelling leverage buyouts, recapitalizations and growth capital opportunities alongside superior management teams. Bear Stearns Merchant Banking currently is investing its second fund, a $1.5 billion equity capital pool. Since its inception in 1997, Bear Stearns Merchant Banking has been an investor in 29 portfolio companies across a broad range of industries. Recent announced acquisitions include Sutton Place Group, CamelBak Products, Cavalry Investments, Vitamin Shoppe, New York & Company and Reddy Ice. More information about Bear Stearns Merchant Banking can be found at www.bsmb.com.

Contacts

CamelBak Products, Inc.
Ignition Strategic Communications
Jonathan Osmundsen, 512-241-1347
josmundsen@ignitioncom.com
or
Giuliani Partners LLC
Sunny Mindel, 212-931-7392
or
Bear Stearns Merchant Banking
Russell Sherman, 212-272-5219

Contacts

CamelBak Products, Inc.
Ignition Strategic Communications
Jonathan Osmundsen, 512-241-1347
josmundsen@ignitioncom.com
or
Giuliani Partners LLC
Sunny Mindel, 212-931-7392
or
Bear Stearns Merchant Banking
Russell Sherman, 212-272-5219