Rock-Ola Unveils Digital Downloading Jukebox Powered by Ecast; New Model Has Access to Catalog of More Than 130,000 Songs; Photos Available

LAS VEGAS--()--Sept. 17, 2003--Rock-Ola Manufacturing Corporation (http://www.rock-ola.com/), one of the oldest names in commercial jukeboxes, unveiled the E-Rock jukebox today, a new digital downloading cash- and credit card-operated floor model powered by Ecast's Location Based Broadband Network(TM).

E-Rock introduces the online music revolution to Rock-Ola, a company that built its first jukebox in 1935, before the rise of rock 'n' roll, and founder David Rockola is partially responsible for the inspiration of the term describing what soon became the world's most popular music genre.

"There was a time when the jukebox was a marvel of modern technology," said Rock-Ola CEO Glenn Streeter. "By equipping the new E-Rock with broadband access to what may be the largest collection of recorded music available on a pay-per-play basis, we hope to be bringing some of that fascination back."

E-Rock uses proprietary client software from Ecast to let patrons quickly find, purchase and play a catalog of more than 130,000 songs from all five major and many independent record labels, available via the Ecast Location Based Broadband Network(TM). Ecast keeps its collection continuously up to date by uploading hundreds of new albums to the network each month.

"Ecast puts the online music revolution inside the jukebox, a device people have been comfortable paying to hear music for decades," said Ecast CEO Robbie Vann-Adibe. "We are honored to partner with Rock-Ola, an American icon, in the online music business as their exclusive content delivery provider," continued Vann-Adibe.

Since April 28, 2003, the total number of paid single song plays on the Ecast Location-Based Broadband Network exceeds 13.2 million. Recently, Apple iTunes reported 10 million single song downloads sold for the same period. While single song listens are different than single song downloads, the comparison puts Ecast's sales volume in perspective against a leading online music store.

Ecast attributes much of their success to the size of their catalog, 98 percent of which is listened to monthly by patrons, and the fact that consumers are used to paying jukeboxes for single song listens. Ecast's proprietary technology makes it quite possibly the most piracy-proof online music distribution and promotion channel for labels and artists.

The new E-Rock digital downloading jukebox can be managed from any Web browser with Ecast Central, an online route management service with full reporting and administrative capabilities. By logging in at (http://www.ecastinc.com) operators can check the cash box, adjust pricing and monitor equipment status.

Rock-Ola's new E-Rock features a 19" glass touch screen monitor, dual amplifiers with dual seven band graphic equalizers, blasting out tunes with 900 watts of power.

Rock-Ola and Ecast unveiled the new jukebox to distributors, route operators and venue owners at a press conference at the Amusement & Music Operators Association 2003 International Exposition at the Las Vegas Convention Center.

About Rock-Ola Manufacturing Corporation

Since 1935, Rock-Ola Manufacturing Corporation (http://www.rock-ola.com/), has designed, manufactured and sold millions of jukeboxes. Based in Los Angeles, the company has a 70,000 square foot facility with 85 employees. Rock-Ola manufactures more commercial and nostalgic jukebox models than any other manufacturer.

About Ecast

Ecast Inc. (http://www.ecastinc.com) owns and operates a Location-Based Broadband Network(TM) accessed daily by nearly 1600 third-party manufactured cash- and credit card-operated commercial jukeboxes and counter top game consoles. These devices use Ecast's proprietary client software to tap into and resell licensed music, video games and interactive entertainment. Much as ATM networks enable banks to dispense cash and services at remote locations, Ecast's Location-Based Broadband Network provides the infrastructure to enable record labels and video game publishers to dispense their media products to consumers at bars, restaurants, hotels, coffee houses, nightclubs, and other location-based venues. Ecast has content partnerships with BMG, EMI, Sony Music, Universal Music Group, Warner Music Group, Midway Games, Playboy Enterprises and many others. Founded in 1999, Ecast Inc. is privately owned with offices in San Francisco and Tokyo.

Note to Editors: High-resolution digital photos for print reproduction available for immediate download at: http://www.ipressroom.com/pr/ecast/info/photo.asp.

Contacts

Schwartzman PR, Inc.
Eric Schwartzman, 310-789-2482 (office)
310-463-4026 (mobile)
310-789-2069 (facsimile)
eric@schwartzmanpr.com
http://www.schwartzmanpr.com/

Contacts

Schwartzman PR, Inc.
Eric Schwartzman, 310-789-2482 (office)
310-463-4026 (mobile)
310-789-2069 (facsimile)
eric@schwartzmanpr.com
http://www.schwartzmanpr.com/