Way Now Offers Way+ to Pheple FCU Members as Part of IWS Vehicle Service Agreement, Providing Added Peace of Mind Around the Cost of Vehicle Ownership

SAN FRANCISCO--(BUSINESS WIRE)--Way.com, the nation’s leading auto services platform, today announced that its partners, IWS, a leading provider of Vehicle Service Agreements, and Pheple Federal Credit Union (Pheple FCU), has begun including Way+ as part of IWS’ Vehicle Service Agreement (VSA) offering. This enhancement expands the overall value of IWS’ auto protection solutions for Pheple FCU members.

Through this partnership, Pheple FCU members gain access to enhanced auto protection powered by IWS and Way. The offering is designed to provide greater peace of mind, flexibility, and confidence throughout the vehicle ownership experience.

“This partnership reflects our shared commitment to delivering innovative, member-focused solutions,” said Eric Wikander, President of IWS. “By working with Pheple FCU and Way, we’re helping credit union members protect one of their most important investments while elevating the overall member experience.”

Way+ is designed to help credit unions grow non‑deposit, non‑interest income (NDNII) while improving member retention and satisfaction.

“Way+ lets credit unions monetize the full lifecycle of car ownership, not just the loan,” said Adam Hardt, VP of Way+ at Way. “By packaging everyday savings with trusted protections like GAP and VSA, we’re creating a member‑first value prop that also drives durable, non‑interest income for our partners.”

“Partnering with IWS to bring Way+ to our members is a natural extension of our commitment to ‘People Helping People.’ We’re always looking for meaningful ways to deliver value beyond traditional financial services, and this enhancement gives our members added confidence and peace of mind throughout their vehicle ownership journey,” stated Kelly Beam, Chief Lending Officer at Pheple FCU.

The attachment of Way+ to VSA offerings highlights Way’s commitment to helping companies innovate auto loan offerings, boost member engagement and increase revenue. The agreement also underscores IWS’s continued growth within the credit union space and its focus on strategic partnerships that enhance member value through innovative automotive solutions.

About Way.com

Way.com is the leading software and tech-enabled services platform for auto ownership, trusted by over 9 million operators and owners across the U.S. As the #1 auto services platform, Way delivers a seamless, tech-powered experience and enables enterprises and consumers to protect their vehicles and finances with the best rates, cashback, and savings, bringing true peace of mind to every stage of car ownership.

We proudly partner with a wide range of industries from finance and automotive to service sectors, including credit unions, banks, FinTech companies, F&I distributors, OEMs, digital disruptors, employers, parking operators, roadside providers, car washes, and auto repair shops. Together, we create new revenue streams, expand market reach, and deliver exceptional value to enterprises and consumers.

About IWS

IWS is a nationally recognized provider of auto warranty solutions, protecting credit union members for over 30 years. Our solutions include: Vehicle Service Agreements (VSA), Mechanical Breakdown Insurance (MBI), Guaranteed Asset Protection (GAP), and Appearance Protection (RestoraGuard). We work exclusively with credit unions, understanding the credit union movement and dedication to members. Being a leading provider of auto protection products, IWS offers peace of mind to credit union members from unexpected high-cost auto repairs; while offering substantial non-interest, revenue enhancing opportunities for the credit union. We pride ourselves with best-in-class service, sales, and training, before during, and after the sale. People first. Products that work. Learn more at www.iwsgroup.com.

About Pheple Federal Credit Union

At Pheple Federal Credit Union, we are rooted in the principle of "People Helping People," and have been committed to the financial well-being of our community since 1951. Originally founded as Bellco Employees Federal Credit Union, we have grown and evolved, consistently expanding our services while staying true to our core values.

Our mission is to improve the financial well-being of our community by empowering members through financial literacy and personalized support. As we proudly serve Allegheny, Armstrong, Fayette, Washington, and Westmoreland Counties, we remain dedicated to fostering a supportive environment for everyone, including our members, employees, and the broader community.