Martha Stewart Launches First-Ever Kitchen Electrics Collection, Exclusively in Amazon’s Stores

The new line brings Martha’s signature style and thoughtful details to kitchens nationwide

NEW YORK--(BUSINESS WIRE)--After more than 40 years shaping the way America cooks and entertains, Martha Stewart is introducing her first-ever kitchen electrics collection, available exclusively in Amazon’s stores at launch. Designed to make everyday cooking easier, the collection combines practical features with modern design and reliable performance for home cooks of all skill levels.

The new collection includes a range of countertop essentials—including stand mixers, coffee/spice grinders, ovens, slow cookers, air fryers, rice cookers, blenders, toasters, waffle makers, milk frothers, and more—each crafted to reflect Martha’s commitment to quality, beauty, and practicality. Each piece is designed to blend into the kitchen, with simple forms and discreet digital displays that disappear when not in use, keeping countertops visually clean. Standout pieces include a French door air fry oven designed for effortless entertaining, a powerful stand mixer designed to be left out on the counter, and a sleek touchscreen toaster that brings modern convenience to everyday routines, all thoughtfully priced for everyday use.

“This collection of kitchen electrics marries high performance and functionality with exquisite design,” said Stewart. “Every piece has been rigorously tested by me and my team of experts, and we are so proud of the results.”

The Martha Stewart Kitchen Electrics Collection emphasizes:

• Design: Simple forms, neutral finishes, designed to blend into the kitchen
• Smart Functionality: Easy-to-use controls and versatile features that make cooking easier
• Trusted Performance: Durable construction and consistent results across a variety of cooking tasks
• Affordability: High-quality appliances priced from $39.99 to $299.00, bringing Martha’s signature style into more homes than ever

Whether preparing quick everyday meals or hosting a weekend brunch, the collection is designed to meet the needs of today’s modern home cook. Reflecting Stewart’s renowned eye for color and design, the collection launches in a curated palette inspired by her homes and gardens, including four colors: honeydew (light green), linen (beige), caviar (dark grey), and sky (light blue), with indigo (dark blue) coming in May.

Available Exclusively in Amazon’s Stores

The full collection is available now exclusively in Amazon’s stores, offering convenience and fast delivery. This collection marks a significant expansion of Martha Stewart’s product portfolio, bringing her decades of culinary expertise and lifestyle authority into a new category.

About Martha Stewart

Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 101 lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multi-media platforms and products for the home, sold through Amazon.com and The World of Martha Stewart and an extensive retail network, Martha is the “go-to” authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.

About the Manufacturer

The Cookware Company is a global leader in innovative kitchenware, known for developing high-quality cookware and electrics that combine advanced technology with thoughtful design. With a portfolio of trusted brands and partnerships, the company is committed to making cooking easier, healthier, and more enjoyable for consumers around the world. Headquartered in Belgium, The Cookware Company has built a strong reputation for performance-driven products, sustainable innovation, and design excellence across international markets.

About Marquee Brands

Marquee Brands is a globally recognized brand owner, marketer and media company. A leading brand accelerator, Marquee Brands strategically manages a portfolio of renowned consumer brands with global recognition. Established in 2014 by Neuberger Berman, Marquee Brands harnesses and grows the value of its brands by partnering with best-in-class manufacturers, operators, retailers and distributors across multiple channels, geographies and product sectors. Generating over $4.2 billion in annual retail sales, the Marquee Brands portfolio is organized into three distinct verticals: Home & Culinary, Fashion & Lifestyle and Active & Outdoor, and encompasses timeless brands such as Martha Stewart, Emeril Lagasse, Sur La Table, Laura Ashley, America's Test Kitchen, BCBG, Ben Sherman, Bruno Magli, Anti Social Social Club, Totes, Isotoner, Destination Maternity, Motherhood Maternity, A Pea in The Pod, Dakine and Body Glove. For more information, visit www.marqueebrands.com.