Blushington Expands to Texas with First Houston Lounge Opening April 9

Luxury Beauty Destination Debuts at 3601 Westheimer Road in River Oaks

HOUSTON--(BUSINESS WIRE)--Blushington, the modern beauty destination redefining the “getting ready” experience, is accelerating its national expansion with the opening of its newest location in Houston, Texas on Thursday, April 9th. Located at 3601 Westheimer Road, Suite D in the River Oaks neighborhood, the debut marks the brand’s third U.S. location and a key milestone in its broader franchise growth strategy, with additional markets under consideration nationwide.

The River Oaks location is owned and operated by Courtney Freels, a Houston native and longtime Blushington client who has brought the brand’s signature beauty experience to her hometown. The new location offers Blushington’s full suite of services, including professional makeup applications, blowouts, and skincare treatments, designed to help clients get ready quickly for everyday moments and special occasions alike.

“As someone who experienced Blushington firsthand, I saw the opportunity to introduce a concept like this to a major market like Houston,” said Courtney Freels. “There’s nothing else quite like it—a place where you can get everything done in one visit, with a level of expertise and inclusivity that resonates with a wide range of clients. I’m excited to be part of the brand’s expansion and growth.”

To celebrate opening day, guests will receive 20% off all services booked for Thursday, April 9 only, when booking with code DEBUT20. Appointments can be booked here.

“This opening represents more than just a new market for Blushington—it’s a meaningful step forward in our national expansion,” said Nicki Maron, Co-Founder and CMO of Blushington. “We’re seeing strong demand for a destination that simplifies beauty routines while delivering high-quality, personalized services. Our franchise model allows us to bring that experience to new communities in a thoughtful, scalable way.”

Blushington’s franchise model is designed to meet the needs of today’s beauty consumer, combining a streamlined approach with flexible, service-focused offerings. Each location offers a full menu of hair styling, makeup, and skincare services, supported by trusted brand partners and a team of trained professionals to deliver a consistent, high-quality experience.

Blushington is focused on building a network of best-in-class operators who can deliver consistent, elevated experiences across markets. Target markets include Texas, Tennessee, Georgia, North Carolina, South Carolina, Arizona, Colorado, Nevada, and California. Blushington also offers discounts for veterans and multi-unit owners. The initial investment to open a lounge ranges from $585,500 to $805,100.

Blushington’s flagship location is in New York City, with an additional outpost in Boca Raton, as the brand continues to expand its footprint through a strategic franchise model. Following the Houston opening, Blushington plans to further grow its presence in the market with a second location slated for 2027.

Media kit can be found here.

Additional information about the franchise opportunity can be found at https://blushington.com/pages/franchise.

If interested in a position at one of Blushington’s locations, please email [e-mail].

For more information, visit www.blushington.com or @blushington.

About Blushington

Founded in 2011 by sisters Stephi Cohen and Nicki Maron on the belief that people of all ages and backgrounds deserve to feel confident and beautiful, Blushington has seen tremendous success over a decade. Now, the brand is disrupting the beauty industry with its franchise model, offering blowouts, makeup, and skincare services all under one roof. Committed to inclusivity, Blushington welcomes customers of all ages, backgrounds, and hair textures.