Stündenglass x Be$os Partnership Signals New Era of Latino Culture-Driven Cannabis Branding

Presenting a special-edition piece, inspired by the artistry of Talavera and crafted as a tribute to Mexican heritage

LOS ANGELES--(BUSINESS WIRE)--Be$os, a Latino-rooted cannabis lifestyle brand, has partnered with Stündenglass, an industry leader in gravity-powered infusion technology, to launch a special-edition, Talavera-inspired gravity infuser. This marks one of Stündenglass’ first collaborations with a Latino-focused brand—and marks a new chapter for Be$os, which officially launched in summer of 2025 with a line of all-in-ones and pre-rolls.

More than a high-end product drop, the collaboration represents a deliberate intersection of heritage and innovation, pairing Be$os’ South-Central cultural lens with Stündenglass’ category-defining engineering.

“This isn’t just about putting a logo on a device and calling it ours,” said Be$os Founder Cristian Pou. “It’s about bringing an authentic piece of art to life, and putting that out into the world for others to appreciate.”

A Functional Piece of Art

The special-edition device features a design inspired by traditional Talavera patterns—a visual language deeply tied to Mexican craftsmanship—reimagined through a modern cannabis lens.

Rather than positioning the device as a novelty, both brands approached the collaboration as a piece of functional art: something meant to live in the open, spark conversations that challenge notions about cannabis in Latino communities and serve as a cultural artifact as much as a smoking device.

“From the moment we connected with the Be$os team, there was a real energy there. A hunger, a creativity and a vision that felt very familiar to me. If you’ve been in this space long enough, you recognize that spark when you see it, and Be$os has it,” said Chris Folkes, CEO at Stündenglass. “What really got me excited about this collaboration is what it represents culturally. The Talavera-inspired design brings everything back to the art, the history and the roots behind it. It’s not just about putting out another product. It’s about creating something that carries meaning, something that people can connect with on a deeper level.”

A Strategic Cultural Moment

The collaboration is intentionally framed to reach beyond traditional cannabis audiences.

For Be$os, the partnership advances its mission to normalize cannabis within the Latino community—using design, storytelling and representation to challenge long-standing stigmas.

For Stündenglass, it introduces the brand to new audiences through culture rather than category.

Together, the brands are positioning the release as a proof-of-concept for what future collaborations rooted in authentic storytelling in cannabis can look like.

Each device will be available on the websites for Be$os, Stündenglass and at select retail partners.

A Brand on the Rise

Be$os currently operates across Northern/Southern California, with strong momentum in Los Angeles and the Inland Empire. Known for products inspired by Latino culture, including Agua Fresca-inspired pre-rolls and fruit-forward vape profiles, Be$os continues to carve a distinct identity in an increasingly crowded market.

At its core, Be$os is built on lived experience with a team shaped by resilience, culture and a shared mission to build something that resonates beyond cannabis.

“One year. It took our team one year to bring this project to life,” Pou said. “We come from nothing. What this means to us is more than money. Es para la cultura.”

About Be$os

Be$os is a Latino cannabis lifestyle brand rooted in culture, community and identity. Founded in Los Angeles in 2024, Be$os was created for the Latino cannabis consumers who’ve outgrown old stigmas and misconceptions and are ready for change. Today, Be$os offers bold, authentic cannabis experiences—flavors and products that speak to the community. Be$os is much more than cannabis. More than just selling products, they’re offering a feeling—of identity, belonging and pride. Para la cultura.

About Stündenglass

Forward thinking functionality, precision craftsmanship and a transformative design aesthetic establish Stündenglass as the defining infuser. Featuring a patented 360 degree system, the first-of-its-kind gravity infuser is leading the industry forward with an immersive experience. Stündenglass provides the most powerful and efficient filtration experience without a battery or motor, using simply pure fluid physics. Visit: https://stundenglass.com/.