Dollar General Debuts New Home Collection by Singer-Songwriter & Entrepreneur Holly Williams

Inspired by Her Southern Roots & Family Tradition, xo Holly by Holly Williams Collection Drops in Stores Nationwide Starting in April

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Tennessee-based retailer Dollar General (NYSE: DG) is excited to announce the debut of a multi-category décor, kitchen, bedding, and housewares collection from critically-acclaimed singer-songwriter and entrepreneur Holly Williams.

Inspired by her Southern roots, family traditions and country music, this Dollar General exclusive collection, featuring items from bedding and décor to houseware and kitchen, reflects Williams’ distinctive style and her love for the simple joys of everyday life at home.

“Just like my songs tell stories of home and heritage, these products are an extension of that story. They’re about creating meaningful experiences and staying connected to the things that matter most,” said Williams. “When someone welcomes my collection into their home, I hope it creates a sense of comfort and authenticity—with a nod to Southern tradition.”

As a lifelong Southerner, Williams is very familiar with Dollar General and the role it plays in everyday life for so many families. “Dollar General is where families, neighbors, and friends shop for convenience and everyday items in so many towns all across the south,” said Williams. “I’ve always sung about holding on to the places and people that shape us, and my new collection with DG is another way to share that spirit.”

Launching in April at approximately 20,000 Dollar General locations in 48 states, xo Holly by Holly Williams décor, kitchen, bedding and housewares collection, developed exclusively for Dollar General, features more than 50 items affordably priced from $1 to $20 with more than half the items only $5 or less.

“I’m excited to make my collection of kitchen and entertaining essentials, cozy bedding, and charming décor available at Dollar General stores across the country, and to see these pieces become part of customers’ everyday lives,” shared Williams.

To find a nearby Dollar General store, visit the DG website or myDG app. For more information about the collection and to explore the full range of products, please visit here.

Download high-res images HERE.

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 30, 2026, the Company’s 20,893 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.