Woofie’s Featured on “Military Makeover with Montel” on Lifetime TV, Provides Special Care for Veteran Family’s Beloved Dog

Pet care franchise highlights commitment to U.S. veterans and their pets during Military Makeover renovation project

ASHBURN, Va. & LAKE WORTH, Fla.--(BUSINESS WIRE)--Woofie’s®, the mobile pet service franchise known for its mobile pet grooming spa, dog walking and pet sitting services, will be featured in an upcoming episode of Military Makeover with Montel® on April 2. The episode will highlight the transformation of the home of U.S. Army Veteran Matthew Dawson, his family, and their cherished rescue dog in Lake Worth, Florida.

As part of the renovation and family support effort, Woofie’s Co-Founder and President, Amy Addington; Woofie’s Palm Beach–Jupiter Franchise Owner Lisa Werner Stoller, and Woofie’s of East Louisville Franchise Owner Michael LeMire (the first of several veteran-owned franchisees for the Woofie’s brand) will treat the Dawson’s family dog Luna, a 2-year-old German Shepherd-Husky mix from Big Dog Ranch Rescue, to a fresh groom in the Woofie’s mobile pet spa as the home makeover takes place. Woofie’s team members from across the brand’s network of franchises also volunteered to assist with the home transformation.

Hosted by veteran and television personality Montel Williams, Military Makeover with Montel brings together companies, nonprofits and volunteers to help transform the homes and lives of veterans and their families. Woofie’s involvement reflects the company’s ongoing commitment to supporting military families and the pets who are often central to their well-being.

Dawson served in the U.S. Army as an infantryman and rose to rank of sergeant before being medically retired. His service included deployments to Iraq from 2009 to 2010 and Afghanistan from 2011 to 2012, where he survived a grenade blast that resulted in shrapnel injuries and a traumatic brain injury. Today, Dawson continues to manage the lasting effects of his service while working as a foreman at a custom welding and fabrication shop and raising his family alongside his partner, Christina Jacome.

“A heartfelt thank you to Woofie’s for giving Luna the most loving care during the Military Makeover. Her doggie spa day was a special treat, and it meant so much to see her happy, relaxed, and pampered. Your kindness and attention made this experience even more unforgettable for our whole family,” said the Dawsons.

Founded in 2004, Woofie’s provides a range of professional pet care services designed to make life easier for pet owners, including mobile pet grooming, dog walking, pet sitting and customizable in-home pet care services. Through its mobile pet spa and convenient app-based scheduling, the company delivers personalized care directly to customers.

Woofie’s has made supporting veterans a priority. The company currently counts eight veteran-owned franchise locations across the country, offers service discounts to veterans at participating Woofie’s locations and provides reduced franchise fees for veterans interested in owning a Woofie’s.

“Military Makeover shines a light on the incredible resilience of veteran families, and we are honored to play a small role in supporting the Dawsons,” said Amy Addington, co-founder and president of Woofie’s. “Pets provide comfort, companionship and emotional support, especially for families navigating the lasting impacts of combat military service. Caring for Luna and contributing to the renovation alongside other volunteers reflects the values that guide our Woofie’s community.”

Military Makeover with Montel premieres March 26 on Lifetime, with the segment featuring the Dawsons and Woofie’s appearing in the April 2 episode, airing at 7:30 a.m. Eastern/ Pacific; check your local listings.

Learn more about Woofie’s veteran appreciation. For information about owning a Woofie’s franchise visit https://ownawoofies.com.

About Woofie’s

Founded in 2004 and franchising since 2018, Woofie’s is the first and only franchise in the professional pet care services industry to offer combined services of pet sitting, dog walking and mobile pet spa services. Woofie’s is further set apart by its completely customizable services and focus on customer service. Today, there are 60 locations open and operating in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia and Wisconsin. For more information, visit www.woofies.com.

About Authority Brands

Authority Brands' companies include 15 leading home service franchise brands: America's Swimming Pool Co., Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, Service Team of Professionals Restoration and Woofie's. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support. See authoritybrands.com for more information.

About Military Makeover with Montel®

Military Makeover with Montel®, A BrandStar Original, is America’s leading branded reality TV show that offers hope and a helping hand here on the home front to members of our military and their loved ones. A veteran of both the Marine Corps and the Navy, talk show legend and military advocate Montel Williams, who creatively co-produces the show along with a colorful cast that seeks to transform the homes and lives of military families across the country. This special series enlists caring companies of all sizes as well as non-profits and the local community. Military Makeover airs on Lifetime® and on the American Forces Network which serves American servicemen and women, Department of Defense and other U.S. government civilians and their families stationed at bases overseas, as well as U.S. Navy ships at sea. Help starts at home for veterans on Military Makeover. Join us as our makeover team engages to change the living situation – and the lives – of these deserving families.

Editors/Producers Note: B-roll and photographs available.