Alen Introduces Scentra™, The First Mood-Boosting Scent Technology Designed to Enhance Purified Air

New neuroscience-backed innovation transforms air purification into a functional wellness experience

AUSTIN, Texas--(BUSINESS WIRE)--Alen, a leading air quality company specializing in advanced air purification, today announced the launch of Scentra™, the first and only scent technology designed to enhance purified air with functional, mood-boosting benefits. Scentra is grounded in neuroscience and engineered to work seamlessly with Alen air purifiers. The product introduces a new category of air technology that goes beyond pollutant removal to actively support how people feel throughout the day through targeted, research-backed scent experiences.

“Scentra was created to expand what air can do in everyday life,” said Warburg Lee, Founder and CEO of Alen. “Clean air is the foundation. Scentra supports how people rest, focus, and recharge in the spaces where they live and work. It is designed to work with purified air, not mask it, so you get the full benefit of clean air along with a mood booster. The combination of scent science with air purification creates a more intentional way to shape indoor environments through every breath.”

Each Scentra scent is developed with neuroscience research to help support positive mood outcomes. The technology connects scent, brain response, and environment, and offers a more purposeful way to align air with daily routines and desired states such as relaxation, clarity, or energy.

Scentra introduces three core scent categories:

• Rest supports relaxation and sleep
• Focus promotes alertness and productivity
• Renew helps uplift mood and energy

Additional categories, including Balance and Root, will roll out over time, and expand the platform with new scent profiles tied to the same functional benefits.

Scentra integrates directly into Alen air purifiers and enhances purified airflow with no impact on air quality. The system uses controlled diffusion through filtered air to deliver a consistent, subtle scent experience designed to complement clean air.

The Scentra™ Starter Kit is priced at $29.99 and includes a diffuser with two scents, Rest and Focus. Refills are available in three-packs for $25.99. Additional scent options will launch throughout the year.

Alen has advanced air purification through testing, certification, and performance-driven design for more than 20 years. Scentra builds on this foundation with a new layer of functionality and converts air purification from a passive solution to an active part of daily wellness.

Scentra is now available at www.alen.com.

About Alen

Alen is an Austin-based innovator in air purification technology focused on creating healthier indoor environments. The company develops advanced solutions that help identify, monitor and improve indoor air quality by addressing airborne pollutants such as dust, allergens, smoke and other particles so families can breathe cleaner air at home, work and in shared spaces.

Alen prioritizes independent testing and respected third-party certifications, with products recognized by organizations including Quiet Mark, the Asthma & Allergy Friendly® Certification Program, SleepScore Labs and ENERGY STAR®. Founded in 2005, Alen continues to advance indoor air technology with intelligent sensors, customizable filtration options and proprietary innovations designed to improve air quality and everyday wellness. Learn more at www.alen.com.