Coca-Cola Southwest Beverages and Texas Monthly Studio Reveal Winners of Star-Spangled Texas Mural Competition

Abilene, Bryan and Tyler selected to receive custom murals celebrating community pride and unique history

DALLAS--(BUSINESS WIRE)--Arca Continental Coca-Cola Southwest Beverages (CCSWB), the Coca-Cola bottler for Texas and parts of Oklahoma, New Mexico and Arkansas, in collaboration with Texas Monthly Studio, has confirmed Abilene, Bryan and Tyler as the winning cities of the Star-Spangled Texas mural competition, a statewide initiative celebrating community pride, creativity and the stories that define towns across Texas.

Launched in celebration of the upcoming America250 milestone, the competition invited 10 Texas towns to compete for the opportunity to receive one of three custom murals designed to reflect their community’s unique identity. Residents rallied behind their hometowns by casting votes to help determine the winning cities.

“Every town in Texas has a story worth telling,” said Susanne Brady-Lusk, president of Arca Continental Coca-Cola Southwest Beverages. “We are excited to highlight the creativity, character and spirit that make these communities unique. These murals will bring the stories of Abilene, Bryan and Tyler to life in a way that residents and visitors can experience for years to come.”

The winning cities will each receive a one-of-a-kind mural that will serve as a lasting landmark celebrating local culture, artistic expression and civic pride. Each mural will reflect the character, heritage and values of its community, transforming public spaces into works of art for residents and visitors to enjoy. All murals are planned to be completed by Independence Day.

“The Star-Spangled Texas Mural Competition was created to highlight the remarkable creativity found across the Lone Star State,” said Erin Kubatzky from Texas Monthly Studio, Texas Monthly's full-service custom content and digital marketing division. “These murals will give residents and visitors a chance to connect with the heart of each community in a bold and lasting way.”

For more information on mural designs, artists and installation timelines, visit: Star Spangled Texas – Texas Monthly.

About Coca-Cola Southwest Beverages

Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States. CCSWB produces, markets and distributes Coca-Cola brands throughout Texas and parts of New Mexico, Oklahoma and Arkansas. The company employs more than 9,000 associates who operate 7 production plants and 37 distribution facilities, serving more than 31 million consumers. Headquartered in Monterrey, Mexico, Arca Continental is one of the largest Coca-Cola bottlers in the world with an outstanding history spanning more than 99 years. Within its Coca-Cola franchise, Arca Continental serves more than 128 million consumers in Mexico, Argentina, Ecuador, Peru and the Southwestern U.S. Arca Continental also produces and markets snacks under the brand names Wise in the U.S., Bokados in Mexico and Inalecsa in Ecuador. For more information, visit www.cocacolaswb.com and www.arcacontal.com.

About Texas Monthly Studio

Texas Monthly Studio, the content and media strategy team at Texas Monthly, is expert at connecting brands with millions of people who interact with Texas Monthly every month. The team is comprised of Texas’s most talented media and creative strategists, writers, designers, video and audio producers, and filmmakers. These professionals pair the finest storytelling skills with strategic, data supported campaigns to connect brands and their story with Texas and with Texans.