Express x bebe Reimagines Y2K Style in Curated Capsule Collection
Express x bebe Reimagines Y2K Style in Curated Capsule Collection
Two Iconic Brands Unite for a Must-Have Edit of Sexy Going-Out Styles.
COLUMBUS, Ohio--(BUSINESS WIRE)--Express and bebe are excited to announce the launch of a capsule collection that brings together two iconic brands for a must-have Y2K edit, curated for now.
“Having been part of both brands over my career, it’s incredibly exciting to bring Express and bebe together in a way that feels both nostalgic and new,” said Greg Scott, Chief Executive Officer of Express.
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Built on the belief that style is a form of self-expression, Express x bebe captures the bold, confident, sexy spirit that made both brands icons and celebrates it for today. From statement dresses and sleek jumpsuits to flirty minis, dramatic maxis and playful rompers, the collection revives signature 2000s silhouettes with modernized fits, updated colors and fresh styling details.
The Express x bebe capsule arrives just in time for spring party season, delivering standout looks designed to make an entrance. To celebrate the launch and underscore Express’s authority in occasion dressing and suiting, the brand will host an exclusive event on March 24 at 1 Hotel South Beach. The Express x bebe capsule will be showcased alongside Express’s latest spring arrivals, inviting guests to experience the full breadth of the season’s assortment. A curated group of VIPs, including Delilah Belle Hamlin and Daphne Groeneveld, will be dressed head-to-toe in Express.
“Having been part of both brands over my career, it’s incredibly exciting to bring Express and bebe together in a way that feels both nostalgic and new,” said Greg Scott, Chief Executive Officer of Express. “This curated capsule celebrates the bold, confident and sexy energy that defines both brands, reimagined in a modern way for today.”
Priced from $108-$198, the Express x bebe collection launches today, March 24, and is available on Express.com and in select Express stores nationwide.
About Express
Express is a multichannel apparel brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Whether dressing for work, everyday or special occasions, Express ensures you look and feel your best, wherever life takes you.
The Company operates over 400 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app.
About bebe
Founded in 1976, bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset—an attitude, not an age. It's a true original, always defining fashion's next stride forward. The bebe brand remains true to its DNA offering bold, sexy and glamourous style for the ever-evolving fashion enthusiast. The collections bring a touch of glam to everyday style with the use of vibrant colors, pattern and texture mixes and attention to details including crystal embellishments, embroidery and more. Bebe is all about bold statement making fashion that embraces self-expression, individuality, and creativity for a sensual and sophisticated lifestyle.
Contacts
EXPRESS
Rebekah Margulis
SHADOW: RMargulis@weareshadow.com
Lauren Foster
EXPRESS: LFoster@express.com
BEBE
Caesarine Novello
cnovello@bluestarall.com

