Coefficient Capital Raises Over $500 Million for Consumer Growth Investing

These funds bring the firm’s AUM to over $800 million
The Consumer Sector Shows Continued Strategic Exit Activity

NEW YORK--(BUSINESS WIRE)--Coefficient Capital, LLC (“Coefficient” or the “Firm”), a growth equity firm purpose-built to invest in transformational consumer shifts, today announced the closing of its oversubscribed Fund II at $290 million. The Firm also manages its late-stage Apex Fund, a previously unannounced vehicle with $240 million in committed capital. Together, the two funds represent more than $500 million in committed capital supporting the Firm’s current investment activity. Coefficient now manages over $800 million in assets, reinforcing its position at the forefront of growth-stage investing in consumer and technology-driven brands.

These vehicles build on the firm’s experience identifying, investing in, and supporting growth-stage consumer businesses in large, established categories undergoing irreversible change. The Apex Fund, which held its official close in 2024, has already made several investments, including in Kate Farms, which was acquired by Danone in late 2025. Fund II is actively deploying capital across the Firm’s core focus areas. Early investments include Sincerely Yours, a fast-growing beauty brand, and Untamed, a premium pet food company.

“We started Coefficient Capital with the conviction that consumer investing required a fundamentally new playbook – one built for an omni-channel world where technology, data, and brand are deeply intertwined, and where a new model was needed to identify category-defining companies that strategic buyers will want to acquire,” said Andrew Goletka, Founder and Managing Partner of Coefficient Capital. “Coefficient prides itself on helping management teams scale effectively in this new environment by supporting portfolio companies both online and offline.”

As the fresh capital continues to be deployed, Coefficient will combine its deep consumer, technology, and media expertise with a research-driven investment model powered by internally developed data on consumer trends and behaviors from its annual Consumer Trends Report and its in-house data engine that tracks thousands of emerging consumer brands. This data-driven approach allows the Firm to identify investment opportunities early and with conviction.

“The U.S. consumer has demonstrated extraordinary resilience, even amid broader economic uncertainty. That strength has sustained strategic buyers’ appetite for acquisitions. Over the past few years, the consumer sector has generated consistent M&A activity, reflecting sustained strategic demand for scaled, differentiated consumer brands. This durability, coupled with a shortage of scaled specialist investors, creates a compelling opportunity for firms like ours,” said Franklin Isacson, Founder and Managing Partner of Coefficient Capital. “We’re grateful for the strong support we’ve received across both funds. It reflects growing investor conviction in the consumer sector as a resilient category capable of delivering meaningful realized liquidity for investors. We’re thankful for the continued trust that both our longstanding partners and new investors have placed in us during these fundraises.”

Coefficient’s investor base is made up of mission-aligned institutional investors that include leading hospital systems, university endowments, global asset management firms, public pension funds and family offices associated with global brands and retailers.

Since its founding in 2018, Coefficient has invested in more than 20 consumer companies and supported strategic outcomes with leading corporate buyers, as evidenced by the sale of Nom Nom to Mars, Just Spices to Kraft Heinz, Kate Farms to Danone and the IPO of Oatly. Remaining prior investments include; Lemme focused on women’s wellness, Gorgie a healthy energy drink brand, and Magic Spoon a leader in high protein breakfast foods and treats.

Coefficient Capital

Coefficient Capital invests in transformational consumer shifts. The firm has built a specialized platform to identify, invest in, and scale growth-stage consumer businesses at the forefront of large, established categories undergoing irreversible change. Coefficient Capital targets brands that leverage technology, storytelling, and community to create durable competitive advantage, with a focus on category leaders showing the potential to scale through user-led momentum. Coefficient’s approach combines deep consumer, technology, and media expertise with a research-driven investment model powered by internally developed data and research on consumer trends and behaviors, including insights derived from the firm’s exclusive Consumer Trends Report – now in its 15th edition.

Founded in 2018, Coefficient Capital has more than $800 million in assets under management with a limited partner base comprised of mission-aligned institutional investors including leading health care systems, pensions, foundations, and endowments. It has invested in more than 20 companies across multiple consumer categories. The firm has built a deep and differentiated network across the consumer ecosystem and has played an active role in strategic transactions with leading corporate buyers.