Going appoints David Krauter as new CEO

Travel industry veteran brings deep consumer technology expertise to lead Going's next chapter of growth

NEW YORK--(BUSINESS WIRE)--Going, the travel app for discovering flight deals, announced today that its Board of Directors has appointed David Krauter as the company's new Chief Executive Officer and a member of the board. Effective March 9, 2026, Krauter succeeds Brian Kidwell, who has served as CEO since 2019 and will remain on the board.

Krauter joins at a pivotal moment for Going, which founders Scott Keyes and Brian Kidwell have led since the company's bootstrapped beginnings in 2015. After more than a decade building one of the most trusted names in travel deals, the founders are handing the reins to an executive with deep experience scaling consumer travel businesses. Krauter spent more than a decade at Tripadvisor, serving on its executive team and leading SmarterTravel — the company's largest subsidiary, a portfolio of brands including Cruise Critic, Jetsetter, and AirfareWatchdog — from 2011 to 2017, with significant revenue growth during his tenure. He most recently served as CEO of Invaluable and Yaymaker.

"I never meant to start a company; I was just a guy who wanted to travel and couldn't afford expensive flights," said Scott Keyes. "I've dedicated the last decade to helping others travel more, and bringing on David will accelerate what Going is able to accomplish for cheap flight lovers and travelers writ large."

"I am immensely proud of our team, the company we've built together, and the millions of people we've helped travel along the way," said Brian Kidwell. "After more than a decade of bootstrapping a small side project into a successful business, I am excited to welcome David, a highly talented and experienced leader, as our new CEO to help guide Going in our next phase of growth."

Since 2015, Going has helped millions of travelers save more than $1 billion on flights by pairing sophisticated deal-scouting software with a team of human Flight Experts who manually review every fare before it goes out. Going's model is funded by member subscriptions rather than airline commissions or kickbacks, ensuring its incentives are always aligned with travelers.

"I've followed Scott, Brian, and Going for a while, and have been impressed with the product, growth, and the company's focus on creating experiences that help travelers save money on their trips," said Krauter. "I'm excited to join the Going team and to work alongside Scott and Brian to lead this next chapter of growth."

Keyes and Kidwell will remain active as members of Going's Board of Directors and as controlling shareholders of the company.

About Going

Going, the travel app for discovering flight deals, has helped members around the world make their travel dreams come true since 2015. We combine sophisticated software and human Flight Experts to discover flight deals and mistake fares up to 90% off and send them to our 2 million members. Unlike fully automated fare alerts services, every deal alert we send to members has passed a rigorous quality evaluation by our team to ensure it's worth members’ hard-earned money and limited travel time.