Ethic Launches Work Ethic, a Prestige Video Series Spotlighting Leaders Building the Future of Wealth

New series pairs cinematic virtual production with candid conversations on leadership, scale and trust

NEW YORK--(BUSINESS WIRE)--Ethic, a technology-driven asset management platform powering personalized, values-aligned and tax-smart investing, today announced the launch of Work Ethic, a new original video interview series that centers the leaders navigating one of the most consequential periods of change in financial services. The series features compelling, in-depth conversations with chief executives, founders and innovators across wealth management, asset management and fintech.

Filmed at Ethic’s in-house virtual production studio in New York City, Work Ethic starts from a simple premise: at a time of ongoing disruption in wealth management, strong leadership matters more than ever. The global asset and wealth management industry is expected to grow from roughly $140 trillion today to $200 trillion by 2030, even as firm leaders face pressure on efficiency, profitability and rapidly changing client expectations. Hosted by Doug Scott, co-founder and CEO of Ethic, the series welcomes those leaders for authentic discussions about what it actually takes to build and sustain firms, whether that means scaling a billion-dollar startup or guiding a century-old institution through change. Work Ethic is designed as a prestige interview series that combines cinematic production quality with thoughtful and deeply human dialogue.

“The wealth management space is undergoing a period of incredible transformation and consolidation, forcing even the most seasoned leaders to adapt in real time,” said Scott. “With Work Ethic, we wanted to share the raw leadership stories of the people living these experiences – exploring not just their business strategies, but their character, their vulnerabilities and the human qualities behind their success. Managing capital is ultimately an exercise in trust and stewardship, and that responsibility shapes how leaders show up. Work Ethic is essential viewing for anyone looking to build in wealth management, asset management or investment technology, enabling them to learn from those who have actually done it successfully.”

The first season features interviews with senior leaders from preeminent firms including State Street Investment Management, Caprock, Lifeworks, Corient, Verita and Aaron Wealth, alongside other executives from throughout the wealth and fintech ecosystem. Across episodes, the series explores the founding and leadership stories about scaling, as well as the forces reshaping the industry from the inside out, including how legacy institutions evolve, how leaders are adapting to new innovation and how to build trust with clients through all market conditions.

Scott added: “Work ethic means something different to everyone. You hear that in how people talk about their choices, their challenges and the standards they hold themselves to. Those perspectives are often what really shape a career and a company. My hope is that others can learn from these world-class leaders in the same way I have.”

The launch of Work Ethic comes as Ethic continues to build momentum, having recently surpassed $8 billion in assets under management. Last year, the company closed a $64 million Series D round led by State Street, further strengthening its ability to deliver seamless, customized investing to advisors, institutions and family offices.

For more information and to watch upcoming episodes of Work Ethic, visit ethic.com/podcast. Episodes are also available across major podcast platforms, including Apple Podcasts, Spotify and YouTube.

About Ethic

Ethic partners with advisors and institutions to deliver personalized, values-aligned, and tax-smart investing. Its technology powers sophisticated investment solutions through a simple and engaging client experience. The company is backed by investors including Oak HC/FT, Nyca Partners, Fidelity, UBS, State Street, Jordan Park Group, and Kapor Capital. Ethic is an SEC Registered Investment Adviser based in New York City.