Big Joe Forklifts Announces Promotion of Cullen Wurzer to Director, Dealer Development, Midwest & Southeast

MADISON, Wis.--(BUSINESS WIRE)--Big Joe Forklifts is pleased to announce the promotion of Cullen Wurzer to Director, Dealer Development, Midwest & Southeast, reinforcing the company’s continued investment in dealer partnerships and regional growth.

Wurzer has demonstrated strong leadership and consistent performance throughout his tenure with Big Joe. Most recently serving as Regional Sales Manager, he built strategic relationships across dealer networks while helping drive increased Class I order activity through a collaborative, education-focused approach to sales development.

In his new role, Wurzer will focus on strengthening dealer engagement and accelerating growth across two of Big Joe’s fastest-expanding regions. His responsibilities will include:

• Strengthening relationships with dealer principals, sales managers, rental managers, and sales representatives across the dealer network
• Supporting dealer-led national accounts initiatives in collaboration with internal teams and dealer partners
• Driving adoption and growth of Class I product lines across the Midwest and Southeast markets
• Supporting dealer development strategies that improve performance, consistency, and long-term partnership success

“We appreciate the dedication and effort Cullen has put into reaching this point,” said Jason Dunigan, Vice President of Sales. “His leadership, strategic mindset, and commitment to dealer success make him an invaluable asset as we continue to strengthen our presence in the Midwest and Southeast regions.”

This promotion reflects Big Joe’s ongoing commitment to investing in leadership that strengthens dealer partnerships and supports the company’s broader mission of delivering innovative material handling solutions across North America.

About Big Joe

Big Joe Forklifts, established in 1951, is a North American leader in material handling solutions with a mission to empower the people who move things and a vision to be the trusted partner delivering disruptive solutions that accelerate the industry's transformation from internal combustion to electric to fully autonomous. Our tagline, Powering Progress, reflects our commitment to innovation and partnership as we deliver lithium-ion forklifts, advanced material-handling equipment, and autonomous solutions through our nationwide dealer network.