Team Velocity Launches Major Upgrade to Apollo AssistantAI to Boost Automotive Dealership Sales and Service Leads

WASHINGTON--(BUSINESS WIRE)--Team Velocity, a leading automotive digital retailing and integrated technology company, today announced a major upgrade to Apollo AssistantAI, further strengthening its Apollo platform and helping dealerships convert more website traffic into real sales and service opportunities.

Apollo is Team Velocity’s integrated digital retailing and website performance platform for automotive dealers. Embedded directly into Apollo Sites, the upgraded AssistantAI replaces traditional chat tools and lead forms with an AI-powered conversational interface that lets shoppers complete key actions in real time using natural language and voice commands.

Reducing Friction While Driving Measurable Growth for Dealers

All customer interactions are captured and synced into the Apollo Command Center, which gives dealerships full visibility into the customer journey and improves attribution across sales and service. Early results show dealers using AssistantAI are seeing up to a 30% increase in sales and service leads, with some stores reporting double the lead volume and engagement increasing from 12 to 27 interactions per visit.

“This upgrade represents a meaningful shift in how dealership websites perform,” said David Boice, Co-Founder and CEO of Team Velocity. “Instead of slowing customers down with disconnected chat tools or forms, AssistantAI helps them move forward instantly. It transforms the dealership website into an always-on digital assistant that drives measurable growth and reflects where automotive retail is headed.”

Replacing Chat Tools With a True Customer Experience Engine

AssistantAI replaces traditional chat tools and guides shoppers through real dealership workflows in-session. This includes service scheduling, trade valuation, financing support, inventory search, and access to OEM and dealer offers. Fully native to the Apollo platform, seamlessly connected to every integrated partner, and powered by Google Gemini AI, it eliminates third-party widgets and redirects, improving site speed, Core Web Vitals, analytics visibility and SEO to deliver a smoother customer experience.

“Because AssistantAI is built natively into Apollo, dealers gain performance, attribution, automation, and precision at the same time,” said Joe High, Chief Product Officer at Team Velocity. “We’re eliminating third-party friction and enabling real workflows to happen in-session, without sacrificing site speed, data quality, or user experience.”

From Lead Capture to Transaction Completion

The upgraded Apollo AssistantAI marks a shift from basic lead capture toward real-time transaction completion directly on dealership websites. The upgrade reduces friction, minimizes drop-offs, and enables customers to take action immediately. For dealerships, this means more qualified lead volume without needing to add staff or complexity to the operation.

The upgraded Apollo AssistantAI is now available to dealerships nationwide.

About Team Velocity

Team Velocity is revolutionizing the automotive industry with technology that digitizes the car-buying and vehicle-ownership processes. Made by dealers for dealers, the Apollo Customer Experience Platform provides a suite of integrated applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.

For more information on Apollo or to schedule a demo with Team Velocity, visit https://teamvelocitymarketing.com/apollo/.