VENU Announces Canopy Roof Installation Milestone at Sunset Amphitheater in Broken Arrow, OK

TULSA, Okla.--(BUSINESS WIRE)--Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), owner, operator, and developer of premium entertainment and hospitality destinations, announced today that the structural framework of the stunning 134,000 sqft canopy roof has been installed on the Sunset Amphitheater at Broken Arrow, powered by EIGHT Elite Light Beer. With the primary structure now in place, the 12,500-capacity venue is one step closer to opening its doors for its inaugural concert season targeted for Fall 2026.

“I’m incredibly grateful for the collaboration and support from the City of Broken Arrow and our construction partners at Crossland, BCA Studios, and ME Engineers,” said JW Roth, Founder, Chairman and CEO of VENU. “This milestone reflects the steady progress being made across all aspects of development as we work toward our targeted Fall 2026 opening. Interest from national promoters remains strong, and we’re building meaningful momentum across both our booking pipeline and premium offerings.”

To commemorate the milestone, VENU hosted a media day offering attendees a behind-the-scenes look at construction progress [view recent footage], including tours of the grounds, artist quarters, and the opportunity to step onto the stage that will soon welcome award-winning touring performers. The event brought together VENU leadership, Broken Arrow civic and municipal officials, business leaders, and community members. Remarks were delivered by VENU Chief Operating Officer Vic Sutter, President Will Hodgson, President of Growth and Strategy Terri Liebler, Broken Arrow Mayor Debra Wimpee, and City Manager Michael Spurgeon.

Sunset Amphitheater at Broken Arrow, powered by EIGHT Elite Light Beer, is Oklahoma’s first premium multi-season live entertainment venue. Operating under an open-room model, the venue is designed to provide flexibility to collaborate with multiple national promoters, including Live Nation and other leading industry groups, supporting the development of a diversified, high-caliber event calendar.

The development represents a long-term investment in the Tulsa market and VENU’s disciplined approach to expanding its national portfolio of premium entertainment destinations. The project is projected to generate approximately $4.3 billion in economic impact over its first 20 years of operation through increased tourism, hospitality revenue, and job creation. Featuring multi-season configurations, premium Luxe FireSuites, the members-only Aikman Club, wind mitigation design elements, and a strategic food and beverage partnership with Aramark Sports + Entertainment, the venue is designed to support a premium operating model upon completion.

Photo/video available upon request below.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, Roth’s Sea & Steak, and Brohan’s. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer Troy Aikman, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.