Avetta Leads Industry in Closing Global Readiness Gap

Company reinforces commitment to help businesses and suppliers become and remain Ready to Work

LEHI, Utah & HOUSTON--(BUSINESS WIRE)--Avetta®, the leader in intelligent work readiness across global supply chains, today announced a strategic evolution of its brand to further address one of the most urgent challenges facing modern supply chains: the global readiness gap—the growing distance between how fast risk moves and how prepared organizations are to respond across teams, companies and regions.

The risk environment has changed. Yet for many years, hiring clients have continued to try navigating rising regulatory pressure, increasingly fragile supply networks and compounding operational risks with systems built for a different era. The impact of this misalignment is significant: 71% of organizations experienced a third-party cyber incident in the past year, 36% of supply networks contain forced labor and disruptions and regulatory failures such as these now cost companies tens to hundreds of millions of dollars each year.

Suppliers acutely feel the strain as well, operating under tighter timelines and growing expectations, yet often slowed by fragmented, duplicative compliance requirements. More important than the financial burdens this creates, it jeopardizes the safety of their people by creating conditions that can lead to preventable harm.

These challenges constitute what Avetta defines as the readiness gap. Avetta’s evolved brand voice and visual identity signal clear commitment to leading the industry in closing the readiness gap by helping every link in modern supply chains become and remain “Ready to Work.”

“The readiness gap is the defining challenge of today’s global operating environment, and it demands more than incremental fixes,” said Arshad Matin, CEO at Avetta. “Hiring clients and suppliers need a partner who can help them stay aligned, anticipate what’s ahead and move with confidence. The evolution of Avetta that we revealed today demonstrates our commitment to being that partner and our unique ability to bring the clarity, consistency and coordination required to establish a higher, shared standard of readiness.”

What this Means for Global Supply Chains

For hiring clients, Ready to Work represents the network they rely on when a job needs to be done right the first time, delivering safer operations, stronger compliance and confidence across complex, distributed supply bases.

For suppliers, Ready to Work represents a clearer path through complexity—providing guidance, training and AI-driven insights that help them protect their people, meet requirements and grow their businesses without unnecessary friction.

The Avetta Commitment

Through intelligent work readiness—AI-driven insights combined with deep human expertise—Avetta makes it easier for people, processes and priorities to stay in sync. Hiring clients gain clarity and confidence in the partners they depend on; suppliers gain a clear path to becoming valued contributors; and together, they form a connected network where work starts on time, risks are addressed at the root and progress never has to pause for certainty.

This is the community Avetta is building—one grounded in shared responsibility, strengthened by transparency and united by the belief that when everyone is Ready to Work, everyone moves forward. This is how Avetta helps businesses operate with assurance today and lead with confidence tomorrow.

“This is more than a brand update—it’s a statement about where work is headed,” said Gretchen Eischen, Chief Marketing Officer at Avetta. “Hiring clients and suppliers need alignment, transparency and confidence to keep projects moving. This evolution makes our role in that unmistakably clear. It reflects the momentum of our community and the belief that when every partner is Ready to Work, progress becomes unstoppable.”

To learn more, visit www.avetta.com.

About Avetta

Avetta is building the largest global community of hiring clients and suppliers that are Ready to Work. Its unified platform streamlines compliance, prequalification, safety and performance benchmarking in a single, integrated experience. Trusted by over 130,000 businesses across more than 120 countries, Avetta blends AI-driven insights and human expertise to close risk gaps and strengthen supplier reliability so projects start on time, risks are managed proactively and operations scale with certainty.