Aimbridge Selects Alex Fiz to Lead its LATAM and All-Inclusive Divisions

Appointment follows planned retirement of Aimbridge LATAM President Leandro Castillo

PLANO, Texas--(BUSINESS WIRE)--Aimbridge Hospitality, the world’s leading third-party hotel management company, today announced the appointment of Alex Fiz as President of Aimbridge Latin America (LATAM) Division and the Aimbridge All-Inclusive Division, effective March 2. Leandro Castillo, current President of Aimbridge LATAM, will retire from Aimbridge effective Feb. 28 and will serve in an advisory capacity to ensure a smooth transition for the region.

During his tenure, Castillo led regional operations and oversaw the continued development of Aimbridge’s LATAM platform. Under his leadership, the company also launched its dedicated All-Inclusive Division to address the unique operating requirements of the growing segment.

“I’m grateful for Leandro’s leadership and the progress made under his tenure. He has played an important role in shaping the LATAM business and supporting its evolution over time. His decision to retire reflects thoughtful timing following years of leading the LATAM business,” said Craig S. Smith, Chief Executive Officer of Aimbridge Hospitality. “Looking ahead, we’re optimistic about Latin America and the continued opportunity within our All‑Inclusive division. I look forward to seeing what we will achieve under Alex’s leadership.”

Fiz will lead the Aimbridge’s Latin American and All‑Inclusive businesses as the company continues to build momentum across high‑growth international and leisure segments. He brings extensive operating and commercial experience throughout Europe, Latin America and the Caribbean, built during his 34‑year career with Marriott International. Fiz also led Marriott’s all‑inclusive strategy and operations in the Caribbean and Latin America. Most recently, he oversaw a multimillion-dollar, multi‑asset transformation of Marriott’s owned portfolio in Barbados, rebranding multiple resorts and delivering measurable improvements in guest satisfaction and financial performance.

“We see significant opportunity in LATAM and in the all-inclusive space, and we’ll earn that growth the same way we always do – through disciplined execution and a performance culture that creates incremental value for owners,” continued Smith.

About Aimbridge LATAM
Aimbridge LATAM, a subsidiary of Aimbridge Hospitality, serves a diverse portfolio of hotel owners across major global brands and independent properties throughout Mexico and Latin America. As a leading third‑party hotel management platform in the region, Aimbridge LATAM partners closely with owners to deliver consistent operational performance and long‑term value.

About Aimbridge All-Inclusive
Launched in 2025, Aimbridge’s dedicated All‑Inclusive division supports the unique needs of the all‑inclusive segment with specialized management expertise. Integrating operations, commercial strategy, and guest experience in a single structure, the platform helps owners unlock long‑term value through scale, brand collaboration, and consistent performance standards.

About Aimbridge Hospitality
Aimbridge Hospitality is the world’s leading global hospitality management company. A trusted operator of over 80 globally recognized lodging brands and distinctive luxury and lifestyle assets, Aimbridge delivers compelling results for hotel owners by leveraging proprietary data and insights as an authority in key markets and destinations, while creating exceptional guest experiences. The Company continually strives to set the new standard in hospitality excellence, leading the industry into the future through a wealth of unmatched resources and best-in-class supplier agreements, while recruiting and developing top industry talent in all key verticals and geographies. To learn more, visit www.aimbridgehospitality.com and connect with Aimbridge on LinkedIn.