Altruist Named Custodial Partner for $900M Lifeworks Advisors

Michigan-based RIA selected Altruist to streamline investment operations and scale client impact

LOS ANGELES--(BUSINESS WIRE)--Altruist, the tech-forward wealth platform for independent advisors, today announced that Michigan-based Lifeworks Advisors has selected Altruist as its custodial partner.

Lifeworks Advisors, which serves more than 2,000 households, is focused on building a more efficient, technology-enabled advisory practice. After evaluating legacy custodial providers, the firm selected Altruist for its intuitive user experience and ability to materially reduce the cost and complexity of running an RIA.

“Technology should elevate great advice, not force firms to contort their businesses around outdated systems,” said Ron Bullis, Co-Founder and CEO of Lifeworks Advisors. “Partnering with Altruist directly advances our commitment to delivering better outcomes for clients. The platform aligns our technology with how we actually serve clients by eliminating operational friction, empowering our advisors, and creating even more space for thoughtful, relationship-driven advice that truly changes lives.”

Lifeworks is already reducing a substantial portion of its administrative workload with Altruist. According to Lifeworks, the platform’s automations have eliminated more than $1,800 in manual effort per client annually.

“Far too many advisors are held back by technology that was never built to match the ambition of this profession,” said Jason Wenk, Founder and CEO of Altruist. “Lifeworks is challenging that reality. They’re doubling down on tools that expand their capacity to serve clients at a higher level and grow faster. We’re thrilled to partner with a firm that’s embracing the future instead of waiting for it.”

The partnership supports Lifeworks’ broader initiative, The Future of Advice® Academy, an educational portal that delivers a practical roadmap for advisors navigating the challenges of a rapidly evolving wealth management landscape.

Through the Academy, Lifeworks is building scalable training programs that prepare firms for the future while helping attract and develop the next generation of top wealth management professionals. By recommending Altruist and equipping advisors with purpose-built guides, tutorials, and templates, Lifeworks is raising the standard of advice nationwide, benefiting both advisors and clients.

About Altruist

Altruist is the tech-forward wealth platform for independent advisors, offering a fully integrated digital platform that makes managing investments and serving clients simpler and more affordable. Altruist combines a self-clearing brokerage firm with intuitive software for account opening, trading, portfolio management, billing, and reporting. With Altruist, financial advisors can create custom portfolios, trade fractional shares, automate rebalancing, and provide clients with a sleek web and mobile app experience. Learn more at altruist.com.

About Lifeworks

Lifeworks Advisors is a Michigan-based registered investment advisory firm dedicated to delivering modern, technology-enabled financial planning and investment management. The firm combines personalized advice with an operational model built for efficiency, scale, and exceptional client experiences. Lifeworks serves a diverse base of clients with a focus on clarity, transparency, and long-term financial well-being. For more information, visit lifeworksadvisors.com.