Zep® Launches Freshen™, a Powerful New Way to Eliminate Odors and Elevate Everyday Home Freshness

A complete line of odor-eliminating and cleaning solutions with curated scent options for year-round freshness, available exclusively at Lowe’s

ATLANTA--(BUSINESS WIRE)--As consumers kick off the new year with a renewed focus on refreshing and organizing their homes during the winter months — and begin preparing for the spring season ahead —, Zep®, the go-to cleaning brand for professionals, is expanding its presence in home care with the launch of Zep Freshen™, a complete new line of odor-eliminating solutions designed to tackle everyday household odors at the source — not just mask them. Now available exclusively at Lowe’s, the Freshen line helps homes smell cleaner, feel fresher, and stay that way all year long.

Scent plays a powerful role in how people perceive cleanliness, comfort, and mood at home — especially as they transition between seasons. Zep Freshen bridges that understanding with Zep’s trusted performance, giving consumers the choice between fragrance-free options and elevated, long-lasting scents that help create a clean, calm, and welcoming environment in every room.

While the start of the year often brings renewed attention to resetting and refreshing the home, Zep Freshen was developed for everyday use across a wide range of spaces and seasons. Designed for today’s busy households, the versatile line works on both hard and soft surfaces — from kitchens, laundry rooms, and closets to pet areas, cars, and offices — delivering consistent odor control wherever life happens. Powered by advanced odor-neutralizing technology and elevated, long-lasting scents, Freshen transforms freshness from a reactive solution into an easy, everyday routine.

“Consumers don’t want products that simply cover odors — they want solutions that truly eliminate them,” said Lauren Houser, Vice President of Marketing at Zep. “With Freshen, we’re offering a complete lineup that combines Zep’s trusted performance with scent options and formats that work for every room, surface, and season.”

A Complete Line for Every Freshness Need

The Zep Freshen lineup includes a wide range of odor-eliminating formats and scent options, giving consumers the flexibility to customize freshness by room, surface, and personal preference.

Zep Freshen Multi-Use Odor Eliminator & Cleaner: Cleans and deodorizes in one easy step, neutralizing odors on both hard and soft surfaces. Available in modern scents like Tropical Floral, Crisp Lime, and Lavender Eucalyptus, it leaves behind a light, long-lasting freshness without overpowering the space.

Zep Freshen Disinfectant Concentrates: Delivers powerful cleaning and deodorizing performance, killing 99.9% of germs on surfaces while making up to 32 gallons of cleaner per bottle. Offered in Fresh Linen, Lavender, and Eucalyptus, these concentrates are ideal for high-traffic areas and everyday cleaning needs.

Zep Freshen Odor Eliminating Gel Crystals: Provides continuous, passive odor control for up to 90 days, using plant-derived ingredients, essential oils, and advanced odor-neutralizing technology. Premium scent options like Tropical Shore, Lavender Vanilla, and Fresh Breeze help keep spaces consistently fresh over time.

Zep Freshen Pet Odor Absorber: Offers a fragrance-free solution powered by activated charcoal and a Fresh Breeze–scented option, each designed to absorb pet and household odors rather than mask them — making them ideal for litter boxes, pet areas, laundry rooms, mud rooms, and scent-sensitive households.

Zep Freshen Natural Rock Odor Magnet: Made with natural volcanic zeolite rocks, it absorbs odors and moisture without added fragrance. Each pouch lasts up to two years and recharges naturally in sunlight, making it perfect for closets, cars, gym bags, basements, storage areas, and other enclosed spaces.

By blending trusted performance with versatile formats and curated scent options, Zep Freshen offers a modern approach to odor control that fits seamlessly into everyday life.

Zep Freshen is available exclusively at Lowe’s. For more information about the Freshen line or to find a retailer near you, visit www.zep.com.

About Zep, Inc.

Zep, Inc. is a leading innovator, producer, and distributor of maintenance, cleaning, and sanitation solutions for industrial and institutional, retail, and food & beverage customers. Zep possesses a large portfolio of premium solutions built over an 85-year legacy of developing the most effective products trusted by professionals and consumers to get the job done right the first time.